Brand Manager

• Executing the brand strategy and working cross functionally to deliver channel plans across multiple brand campaigns including brand partnerships, seasonal campaigns, promotions, brand events and content activations.
• Ensuring campaigns are delivered on time and within budget and that key stakeholder comms and approvals are managed throughout.
• Implementing and influencing best-in-class brand campaigns, driving new ideas that push boundaries and feel distinctively Lick.
• Leading as a brand ambassador across any/all channels with your finger on the pulse of marketing trends, technology innovations and tastemakers that you use to drive change and impact across the brand.
• Working closely with our in-house creative team across day-to-day requests and campaign briefs to ensure that content is fit for channels.
• Managing and being a trusted go-to from Lick team for external agencies and external stakeholders and support with our partner comms across brand activations and activities.
• Collaborating cross functionally, including with creative, growth, trade marketing and ecommerce leads, to bring campaigns to life and ensure we launch cohesive and consistent, fully integrated plans across relevant marketing channels and adhere to processes for kick-off sessions, follow ups and wrap-up reports.
• Managing critical paths, status documents and campaign documents ensures that they are kept up to date and that we have clear actions across channels that match our campaign objectives while ensuring the Head of Brand is kept up to date on day-to-day management of campaigns.
• Monitoring the performance of brand campaigns from tease to sustain, ensuring we have a full suite of signed off assets and channel plans that deliver on the campaign objectives.
• Overseeing the press office inbox and always on press activity alongside our PR agency.
• Managing outreach for new brand partners and proactively suggesting new brand opportunities, partnerships and brand building moments, showcasing why they’re fit for Lick and what brand objective drive.
• Coordinate and implement IRL brand activations from press events to designer meet-ups working closely across the team, including with the Senior Trade Manager and Social and Creator Executive, to organise and bring these to life.
• Supporting the production of brand content shoots from booking locations, organising props and products, communicating with agencies and working closely with the Head of Creative to deliver briefs.
• Be a brand guardian across the business ensuring that tone of voice and brand guidelines are adhered to and that the brand is correctly represented at every touch point.

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