Social Media, Influencer Marketing Manager

Quench Water & Solar

Social Media & Influencer Marketing Manager growing Culligan Quench’s filtered-water solutions brand. Driving organic social, influencer programs, SEO discoverability, community engagement, and revenue growth.

Posted 8/19/2026full-timeKing of Prussia • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive social media and influencer strategies that align with brand standards and drive engagement, lead generation, and community management. Proficient in analyzing performance metrics and optimizing content strategies across multiple platforms to enhance digital discoverability and brand reputation.

Highest-signal resume keywords

Social Media ManagementUser-Generated Content (UGC) ProgramsPerformance AnalyticsContent Strategy DevelopmentCommunity Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo ProductionSEO OptimizationSocial ListeningData AnalysisCampaign ManagementInfluencer MarketingLead GenerationBrand Reputation ManagementCross-Functional Collaboration

Soft Skills

Organizational SkillsStorytelling AbilityCommunication SkillsTeam CoordinationCustomer Engagement

Tools & Technologies

Sprout SocialHootsuiteCanvaCapCutGoogle Business Profiles

Industry Keywords

Organic Social MediaInfluencer StrategyDigital MediaCommunity ManagementFull-Funnel Marketing

About the role

Key responsibilities & impact

Own and execute Culligan Quench’s end-to-end organic social media and influencer strategy
Align social and influencer activities with Culligan Global brand standards and business priorities
Serve as liaison with the global social media and influencer marketing team
Develop channel strategies for Instagram, YouTube, LinkedIn, Reddit, Facebook, Meta, X, and Pinterest
Build and maintain editorial processes and content calendars supporting full-funnel demand generation
Create, publish, and optimize multimedia organic content, especially short- and long-form video
Coordinate with external agencies and creative partners on social video, photo shoots, executive, technician, brand, and customer testimonial content
Repurpose influencer, blog, PR, and campaign content for social reach and offsite SEO impact
Develop and scale user-generated content programs
Manage and ghostwrite executive leadership social profiles
Train internal teams and field employees to represent the brand on social platforms
Manage communities across social platforms and third-party review sites, including Google Business Profiles, Trustpilot, BBB, Reddit, and social comments
Monitor, moderate, and respond to customer feedback, questions, and complaints
Develop escalation and response frameworks with CX, Legal, and PR
Own and scale the customer review program and internal training
Analyze organic performance using Sprout Social, spreadsheets, and native platform analytics
Conduct social listening and sentiment analysis
Test and refine content formats, hooks, and posting strategies
Report insights to Marketing, PR, SEO, and Product teams
Collaborate with Growth/Performance Marketing to align organic and paid social strategies
Partner with Culligan PR to amplify announcements and campaigns via PRweb and social-first storytelling

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, or a Social Media related field
4–7+ years of experience in social media management or community management roles
Proven track record of building and growing social media audiences and engagement across multiple platforms, with demonstrated impact on lead generation and pipeline growth
Hands-on experience creating and executing content strategies, including video-first and short-form content
Demonstrated experience launching and managing UGC programs or working with UGC/creator agencies to scale authentic content production
Experience leveraging social media to support SEO performance, digital discoverability, and emerging AI-driven search environments
Experience managing brand reputation and customer interactions across social and review platforms
Demonstrated ability to analyze performance metrics and optimize campaigns based on data insights, including traffic, leads, and conversion rates
Experience collaborating with cross-functional teams including PR, Customer Experience, Performance Marketing, and SEO
Strong understanding of how marketing efforts contribute to revenue outcomes, including lead generation, sales pipeline, and recurring monthly revenue (RMR) targets
Strong organizational skills with the ability to manage multiple priorities and campaigns simultaneously
Deep knowledge of LinkedIn, Meta, YouTube, Reddit, X, Pinterest, and platform algorithms, content formats, and audience behaviors
Proficiency in Canva and CapCut required
Experience liaising directly with influencers and creators, managing contracts and content review processes, and briefing agencies and cross-functional teams
Experience managing online communities and converting engagement into qualified leads and brand advocacy
Proficiency with Sprout Social, Hootsuite, and native analytics
Skilled in social listening and sentiment analysis
Strong understanding of SEO, organic social signals, and AI search models
Exceptional writing and storytelling ability, including executive voice development and brand tone consistency
Experience managing influencer campaigns, UGC creators/agencies, employee advocacy initiatives, and brand ambassador programs
Understanding of full-funnel marketing and revenue/RMR impact
Ability to manage multiple campaigns, coordinate cross-functional teams, and meet deadlines

Benefits

Comp & perks

Medical, Dental, Vision which start day one
401(k) match of 50% up to 6%
Life insurance
Disability
Unlimited Paid Time Away
Parental leave
Additional voluntary benefits
Career progression opportunities
Coaching and professional development
Eligible for annual bonus of 5%