Social Media, Influencer Marketing Manager

Quench Water & Solar

Social Media & Influencer Marketing Manager for Culligan Quench elevating digital presence and driving customer engagement across all platforms.

Posted 5/15/2026full-timeKing of Prussia • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive organic social media and influencer strategy for Culligan Quench channels, aligned with Culligan Global brand standards and business priorities, with a focus on driving qualified traffic, lead generation, and contribution to revenue and RMR targets
Act as lead Culligan Quench liaison with global social media and influencer marketing team to provide content needs, provide feedback and partner to execute relevant campaigns and influencer activations
Outline channel priorities and build specific strategies for key channels including Instagram, YouTube, LinkedIn, Reddit and Facebook optimizing content and cadence by platform behavior and discoverability signals that influence SEO and AI search ecosystems
Build and maintain an editorial process and content calendar grounded in core content pillars (water in the workplace, service model education, customer stories, technician voice, brand trust) that supports full-funnel demand generation
Create, publish, and optimize high quality organic content with a strong emphasis on short and longform video designed to increase engagement, search visibility, and conversion
Work with external agency and creative partners to produce social video and photo shoots, including in-office executive, technician, and brand content and customer testimonial profiles
Partner with Content Marketing and global Culligan Marketing CoE to repurpose influencer, blog, PR, and campaign content for maximum social reach and offsite SEO impact
Develop and scale UGC programs, including sourcing, curating, and amplifying customer and creator content to improve authenticity, engagement, and downstream conversion performance
Act as the primary community manager across social platforms and third-party review sites (Google Business Profiles, Trustpilot, BBB, Reddit, social comments)
Monitor, moderate, and respond to customer feedback, questions, and complaints to protect brand reputation and build trust, while identifying opportunities to convert engagement into leads
Analyze organic performance using Sprout Social, spreadsheets, and platform native analytics to drive data informed optimization, with a focus on engagement, traffic, lead conversion, and revenue contribution

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Digital Media, or a Social Media related field
4–7+ years of experience in social media management or community management roles
Proven track record of building and growing social media audiences and engagement across multiple platforms, with demonstrated impact on lead generation and pipeline growth
Hands-on experience creating and executing content strategies, including video-first and short-form content
Demonstrated experience launching and managing UGC programs or working with UGC/creator agencies to scale authentic content production
Experience leveraging social media to support SEO performance, digital discoverability, and emerging AI-driven search environments
Experience managing brand reputation and customer interactions across social and review platforms
Demonstrated ability to analyze performance metrics and optimize campaigns based on data insights, including traffic, leads, and conversion rates
Experience collaborating with cross-functional teams including PR, Customer Experience, Performance Marketing, and SEO
Strong understanding of how marketing efforts contribute to revenue outcomes, including lead generation, sales pipeline, and recurring monthly revenue (RMR) targets
Strong organizational skills with the ability to manage multiple priorities and campaigns simultaneously

Benefits

Comp & perks

Medical, Dental, Vision which start day one
401(k) match of 50% up to 6%
Life insurance
Disability
Unlimited Paid Time Away
Parental leave
Additional voluntary benefits
Career progression opportunities
Coaching and professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcommunity managementcontent strategyvideo content creationUGC program managementSEO performancedata analysislead generationcampaign optimizationdigital discoverability

Soft Skills

organizational skillscommunicationcollaborationcustomer interaction managementbrand reputation managementengagementtrust buildingmulti-taskingfeedback provisionstrategic thinking

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Digital MediaBachelor’s degree in Social Media related field