CRM Analyst

Queima Diária

CRM Analyst automating strategies for client acquisition across multiple channels at Queima Diária. Focusing on data-driven insights for improving customer engagement and performance.

Posted 6/23/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Deepen the mapping of the customer journey with a focus on acquisition
Create and automate relationship and new customer acquisition strategies across different channels (WhatsApp, Email, Push, and Web Push)
Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!)
Optimize workflows and processes for CRM channels (Email and WhatsApp)
Create multichannel campaigns and initiatives focused on customer acquisition (push, web push, email, and WhatsApp), ensuring consistency with brand pillars and coordinating with other Marketing teams
Conduct A/B tests
Generate reports to ensure data optimization, identify opportunities for improvement, and provide business insights

Requirements

What you’ll need

Hands-on experience with Email and WhatsApp strategies
Strong knowledge of CRM concepts, operations, and metrics (Email and WhatsApp) with a focus on acquisition
Proficient in audience segmentation and behavioral analysis
Able to translate analytical and strategic inputs into implementations and operational performance improvements
Able to develop and manage tests, communication flows and multichannel CRM campaigns
Able to organize, request, and interpret data (campaigns and journeys)
Familiarity with using Artificial Intelligence tools applied to CRM
Strong knowledge of copywriting concepts and applications
Good understanding of best practices related to deliverability, domains, and IPs
Excellent communication skills
Good time management and prioritization
Knowledge of Google Analytics
Interest in the B2C market
Bachelor's degree and/or specialization in Marketing, Advertising or Business Administration
Preferred qualifications
Experience with ActiveCampaign
Experience running WhatsApp campaigns
Advanced Excel skills

Benefits

Comp & perks

Queima provides a Flash card for meal/food allowance
We offer co-pay health and dental plans with no monthly fee
Remote work allowance
For those living in Belo Horizonte (BH) we have a fantastic and very cozy office
Profit-sharing program (PLR)
Extended paternity leave for expectant fathers
Childcare assistance
Financial assistance for English or Spanish lessons
Access to our full fitness, health and wellness platform and to Smart Fit gyms across Brazil
A relaxed and motivating work environment
Performance cycles and an exclusive learning and development platform, Queima Academy
No dress code
Employee referral programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM conceptsaudience segmentationbehavioral analysisA/B testingdata optimizationcopywritingGoogle AnalyticsAdvanced Excelmultichannel campaignsrelationship acquisition strategies

Soft Skills

communication skillstime managementprioritizationanalytical skillsstrategic thinking

Certifications

Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Business Administration