
Senior Creative Strategist
Que
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $130,000 per year
Job Level
About the role
- Lead marketing strategy for owned department(s), primarily across paid social channels but also inclusive of activations across affiliate, PR, CRM, and emerging channels
- Develop performance-driven creative strategy for Paid Social campaigns with oversight from the Director of Creative Strategy
- Create high-converting ad briefs that drive revenue growth and new customer acquisition
- Analyze & present performance data in platforms such as Meta Ads Manager and TikTok Ads Manager, and Looker
- Conduct consumer, product, and competitor research to inform strategic direction
- Identify trends and winning concepts within the social media ecosystem
- Lead and participate in brainstorm sessions to generate scalable ad concepts
- Collaborate cross-functionally with Graphic Design, Brand, and Strategy teams to produce performance-driven assets
- Write creative briefs and copy for video, static ads, banner ads, direct mail, press, and other marketing materials
- Ensure all creative work aligns with brand identity, tone, and style
- Provide strategic feedback to designers and execute on feedback from leadership
- Contribute to shoot briefs to ensure successful capture of branded visual assets
- Conduct A/B testing and analyze creative test results to iterate and optimize performance
- Utilize data-driven insights to continuously refine creative direction
Requirements
- Bachelor’s degree required
- 5+ years of relevant creative and marketing experience
- Paid Social and/or Direct Response experience required
- Strong analytical mindset with the ability to interpret data and drive actionable insights
- Experience with Meta Ads Manager; familiarity with TikTok, YouTube, Snapchat, or other paid platforms preferred
- Excellent written and verbal communication skills
- Strong project management skills with the ability to manage multiple workstreams
- Deep understanding of social media platforms (Instagram, TikTok, Facebook)
- Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)
- Ability to thrive in a fast-paced, deadline-driven environment
- Strong collaboration skills across creative and marketing teams
Benefits
- Health insurance
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid socialcreative strategyA/B testingdata analysisad copywritingconsumer researchcompetitor researchperformance-driven marketingdirect response marketingtrend analysis
Soft Skills
analytical mindsetwritten communicationverbal communicationproject managementcollaborationstrategic feedbackcreative brainstormingadaptabilitytime managementproblem-solving
Certifications
Bachelor’s degree