Serve as the primary architect and owner of HubSpot configuration, day-to-day administration activities, campaign management and long-term roadmap.
Govern data organization, lifecycle stages, lead scoring framework, custom objects, workflows, sequences and 3rd party integrations.
Create and own a system for issue management, and troubleshoot and resolve any Hubspot-related issues or bugs, ensuring system stability.
Work closely with the marketing team to develop and execute marketing campaigns using Hubspot.
Establish CRM best practices, standards, and operational cadence for the company.
Architect advanced automation across Marketing, Sales, Service, and Operations.
Build robust and highly automated workflows that efficiently route/organize leads, accounts, revenue attribution, and lifecycle motion.
Lead integrations between HubSpot and all key systems including data warehouse, ERP/financial platforms, BI tools, third-party partners, and internal tools.
Ensure data integrity, security, performance, and real-time sync across systems.
Generate and interpret dashboards and reports to track marketing and sales performance, providing insights to stakeholders.
Synthesize CRM intelligence to drive strategic decision-making and cross-functional alignment.
Maintain and optimize Hubspot workflows, ensuring efficient and effective processes.
Lead ongoing audits, data hygiene, and operational resilience to support our CRM ecosystem. Relentlessly map out and execute on opportunities to reduce manual steps in all processes conducted within Hubspot.
Stay updated with the latest Hubspot features and industry trends, implementing improvements as needed.
Educate, enable, and mentor stakeholders across teams on CRM strategy, analytics, and tooling.
Support the sales team by providing Hubspot-related assistance and ensuring smooth sales processes.
Provide training and guidance to internal teams on Hubspot best practices and usage.
Onboard new HubSpot users and off-board users without interrupting client or internal stakeholder operations.

Requirements

5+ years of HubSpot experience with deep platform mastery (enterprise implementations, custom objects, integrations, advanced automation).
Proven track record owning CRM architecture in a fast-growth or enterprise environment.
Strong technical fluency with APIs, integration patterns, data models, and reporting systems.
Highly strategic thinker able to partner with executive leadership and cross-functional teams.
Exceptional communication, project management and documentation skills across technical and non-technical audiences.
Familiarity with customizing non-native Hubspot integrations via Zapier and with other AI tools like Clay.
Must be able to manage and execute on project timelines amidst competing priorities, entirely accountable for the success of their function.

Benefits

Competitive salary
All posted ranges are reflective of base salary and may vary depending upon experience level and location.
Bonus and equity may also be provided for eligible roles.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

HubSpotCRM architectureAPIsdata modelsreporting systemsadvanced automationcustom objectsintegrationsdata integrityworkflow optimization

Soft skills

strategic thinkingcommunicationproject managementdocumentationmentoringcross-functional collaborationproblem-solvingleadershiptrainingstakeholder engagement