Que

Retention Marketing Manager

Que

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value.
  • Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement.
  • Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates.
  • Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement.
  • Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences.
  • Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies.
  • Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey.
  • Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers.

Requirements

  • 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
  • Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
  • Strong understanding of email design best practices, HTML, and copywriting for performance.
  • Proficiency in setting up and analyzing statistically sound A/B tests.
  • Exceptional attention to detail and ability to identify and act on insights from large datasets.
  • Proven ability to manage cross-functional collaboration and prioritize multiple initiatives.
  • Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment.
  • Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices.
  • Bonus: Experience in fashion or home goods ecommerce, fluency in French,). Has used Lookr.
  • Knowledge of Advanced HTML.
Benefits
  • Health insurance
  • Equal employment opportunities
  • Reasonable accommodations for disabilities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
retention marketinglifecycle marketingA/B testingHTMLcopywritingdata analysissegmentation strategiesemail design best practicesSMS marketingAdvanced HTML
Soft skills
attention to detailcross-functional collaborationinsight identificationprioritization