Salary
💰 $160,000 - $206,000 per year
About the role
- Own the event and sponsorship strategy across brand, category, and cultural tentpoles (e.g., Fall campaign, Cashmere Season, Holidays)
- Lead end-to-end execution of IRL brand experiences, including pop-ups, trunk shows, brand dinners, and product immersions
- Develop and pitch brand-right sponsorship opportunities (e.g., US Open, F1, Frieze, Modernism Week) that align with awareness and audience goals
- Build tiered event frameworks: flagship moments, seasonal activations, and opportunistic brand moments
- Work cross-functionally with Creative, Product, Growth, Merchandising, and PR to ensure cohesive storytelling
- Partner with the Head of Social & Community and Head of Partnerships & Collaborations on event integrations (e.g., celebrity talent, social amplification)
- Negotiate contracts, manage budgets, vendors, run-of-show, and post-mortem analysis
- Own ROI tracking and reporting across events and sponsorships
Requirements
- 5-7+ years in experiential marketing, events, or sponsorship strategy
- Proven success executing large-scale, high-touch brand activations
- Deep understanding of cultural moments and how to activate within them (fashion weeks, global sporting events, design fairs, etc.)
- Creative vision combined with operational and budget discipline
- Natural connector and negotiator who thrives under pressure
- Passion for creating moments that make luxury feel intimate, inclusive, and desirable