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Senior Manager, Integrated Marketing
Quavo Fraud & DisputesSenior integrated marketer at Quavo managing cohesive marketing programs across campaigns, communications, and website strategy for B2B fintech solutions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Integrated Marketing, Demand Generation, and Account-Based Marketing (ABM) with a strong focus on campaign management and customer engagement strategies. Proficient in coordinating cross-functional teams and utilizing marketing automation tools to drive revenue-oriented programs.
Highest-signal resume keywords
B2B Integrated MarketingDemand GenerationAccount-Based Marketing (ABM)Campaign ManagementLifecycle Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Campaign ManagementLifecycle MarketingWebsite AnalyticsCRMMarketing AutomationSales Follow-UpProgram ExecutionContent CoordinationDigital TouchpointsAccount Scoring Framework
Soft Skills
Strong CommunicationCross-Functional CollaborationPriority ManagementStructured Problem SolvingClear Recommendations
Tools & Technologies
ABM PlatformsMarketing Automation ToolsWebsite Analytics ToolsCRM SystemsCampaign Reporting Tools
Industry Keywords
B2B MarketingCustomer EngagementSales ActivationIntegrated ProgramsRevenue Operations
About the role
Key responsibilities & impact- Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments.
- Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions.
- Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story.
- Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps.
- Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows.
- Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations.
Requirements
What you’ll need- 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs.
- Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints.
- Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline.
- Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through.
- Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities.
- Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options