Director of Demand Generation

Quavo Fraud & Disputes

Senior Demand Generation Leader enhancing B2B fintech company's pipeline strategies. Building programs that engage key stakeholders to drive qualified conversations and support sustainable growth.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Translate Quavo's ICP, account tiers, buyer personas, and revenue goals into a focused demand strategy across banks, credit unions, fintechs, processors, and sponsor banks.
Partner with Product Marketing to maintain a current view of Quavo's target buyers, including their priorities, buying process, key stakeholders, and the conditions that create urgency for fraud and disputes solutions.
Define the priority account segments, buying group members, pain points, and campaign themes for each quarter, and adjust focus as market conditions and sales priorities shift.
Build account-based programs that use account fit, intent, enrichment, regulatory triggers, leadership changes, hiring patterns, and sales input to prioritize the right accounts and individuals.
Develop campaigns for priority accounts that connect digital, sales outreach, executive programs, and events into a coordinated program, each with a defined audience, buyer problem, message, and measurement plan.
Own the integrated campaign calendar across digital, email, paid, webinars, lifecycle nurture, partner programs, and sales-activated plays, maintaining clear ownership, follow-up motions, and performance visibility across all active programs.
Design and run high-touch programs such as executive dinners, roundtables, conference moments, customer-led sessions, partner events, and other account-based experiences.
Build the field operating model, including audience strategy, invitation approach, sales coordination, experience design, post-event follow-up, and account intelligence capture.
Ensure field programs are integrated into broader account journeys, with clear connections to priority accounts, buying group engagement, active opportunities, and next-step motions.
Improve conversion from engaged account to qualified sales conversation by strengthening offers, scoring, follow-up, proof points, ROI content, and competitive context.
Define the demand measurement framework and run a regular cadence with Sales and Revenue Operations to review pipeline contribution, campaign performance, and account progression.
Use performance data, AI, and automation to identify conversion gaps, test improvements, and optimize programs across the full funnel.

Requirements

What you’ll need

8-10+ years in B2B demand generation, growth marketing, revenue marketing, integrated campaigns, or ABM, with experience owning programs tied to pipeline outcomes.
Proven track record generating qualified pipeline in long-cycle enterprise or mid-market B2B environments, ideally with $100K+ ACV and multi-stakeholder buying committees.
Strong ABM experience, including named- or tiered-account programs that engage multiple members of a buying group.
Experience integrating events, executive programs, partner moments, and webinars into account-based demand programs, including audience planning, sales alignment, follow-up design, and opportunity progression.
Hands-on experience across integrated campaigns, lifecycle marketing, paid and digital channels, marketing automation, CRM reporting, and sales activation.
Demonstrated success partnering with Sales and Revenue Operations to align target accounts, improve follow-up quality, and connect marketing activity to pipeline outcomes.
Strong analytical and operational judgment, with the ability to inspect funnel performance, diagnose conversion problems, and make clear recommendations.
Clear executive communication skills, including the ability to translate demand performance into business impact.
Ability to travel up to 20% as needed to support business demand and coverage requirements.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationgrowth marketingrevenue marketingintegrated campaignsaccount-based marketing (ABM)pipeline outcomeslifecycle marketingmarketing automationCRM reportingconversion optimization

Soft Skills

analytical judgmentoperational judgmentexecutive communicationcollaborationproblem-solvingstrategic thinkingadaptabilityrelationship buildingproject managementperformance analysis