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Customer Strategy Manager – DTC
QuartileCustomer Strategy Manager managing partnerships and strategies for Quartile's DTC team utilizing data-driven insights. Collaborating with clients on digital marketing and optimizing campaign performance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and e-commerce, with a strong focus on data-driven decision making and client relationship management. Proficient in utilizing analytics tools to optimize marketing campaigns and enhance client performance.
Highest-signal resume keywords
Digital Marketing ManagementData Analysis and InsightsClient Relationship ManagementMicrosoft Excel ProficiencyGoogle Analytics Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingE-CommerceData AnalysisClient ReportingPerformance OptimizationROI-Driven StrategyAnalytics PlatformsMicrosoft ExcelGoogle AnalyticsAdobe Analytics
Soft Skills
Presentation SkillsProblem SolvingPositive OutlookEffective CommunicationCustomer Management
Tools & Technologies
Google AnalyticsAdobe AnalyticsTripleWhaleMicrosoft Excel
Industry Keywords
Digital Marketing ChannelsClient ExpectationsQuarterly Business ReviewsStrategic PartnershipE-Commerce Business
About the role
Key responsibilities & impact- Maintain direct ownership of 10-15 accounts responsible for the management and performance of digital marketing channels like Google, Bing, Meta and Amazon
- Manage client expectations and leading regular (weekly or bi-weekly) meetings with client teams
- Analyze key metrics of online marketing campaigns and present key findings and insights to clients
- Oversee client performance, collaborating with Quartile’s data, strategy and product teams to make optimizations to paid marketing campaigns
- Prepare client reporting and quarterly business reviews to align Quartile’s value with client goals and expectations
- Serve as a strategic partner for clients as a subject matter expert in the areas of digital marketing, e-commerce and retail
- Utilize data to expose awesome new opportunities for technology improvements and exposing them to our Product and Technology teams
- Be a Quartile product expert by attending product training and roadmap sessions
- Evaluate opportunities to grow Quartile’s partnership with their customers (new channel expansion, incremental budget, testing opportunities, case studies, etc.)
- Partner with Implementation team to develop overarching department strategy and the setup of new clients during onboarding process
Requirements
What you’ll need- 3+ years of experience in an agency environment and/or with e-commerce businesses in a client facing role, preferably as the main point of contact or client lead
- A proven track record of using data to drive strategic decision making, being analytical in nature and data-curious (our clients and partners are all in an ROI-driven industry)
- Sufficient to advanced skills with Microsoft Excel (command over formulas, vlookups, pivot tables, etc.) and analytics platforms such as Google Analytics, Adobe, TripleWhale, etc.
- A talented presenter with ability to captivate an audience and leverage data to tell a story
- Capable of solving problems and maintaining a positive outlook when tackling challenges and coming up with solutions, including knowing when to delegate (and when not to)
- Demonstrated ability to be professionally outspoken when managing tough customer conversations to yield positive results
- Fluency in English (spoken and written) to effectively communicate and collaborate with global teams
Benefits
Comp & perks- Equal opportunity employer
- Diversity and inclusion commitment