CRM Manager
Quantum
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Tech Stack
About the role
- Manage and execute CRM strategy, balancing optimisation of existing campaigns and innovative approaches to improve engagement and performance.
- Lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis.
- Develop and own the end-to-end CRM campaigns to drive customer retention, reactivation, and lifetime value.
- Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.
- Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives.
- Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance.
- Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis.
- Foster a data-driven mindset within the team and embrace a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.
- Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics.
- Use data to inform segmentation strategies and customer lifecycle targeting.
- Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices.
- Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns.
- Guarantee that all CRM activities comply with regulatory standards in all domains and regions, retaining a thorough understanding of licensing frameworks.
Requirements
- Experience working in CRM for at least 3 years
- Hands on experience with Salesforce Marketing Cloud (SFMC)
- Working knowledge of HTML of emails
- Working data knowledge of waterfall segmentation and suppression techniques of campaign audiences
- Experience monetising a large database of email addresses and phone numbers
- Demonstrate strong project management, taking responsibility end to end
- Experience dealing with multiple demands and adapting to changing requirements at short notice, within a busy department and business environment.
- Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
- Experience working in cross functional teams, interacting with a range of different departments and build strong cross-departmental relationships.
- Make sound, logical data driven decisions and have the drive to see projects through to completion.
- Strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
- You thrive when working as part of a team
- Comfortable in a fast-paced environment
- Have excellent written and verbal English skills
- Last but not least, you’ll have no ego!
Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategycampaign managementA/B testingHTMLwaterfall segmentationsuppression techniquesdata-driven decision makingcustomer lifecycle targetingpersonalisation tacticscampaign analysis
Soft Skills
project managementadaptabilitytime managementteam collaborationanalytical skillscommunication skillsproblem-solvinginitiativerelationship buildingresilience