Director of Demand Generation, Marketing Operations

Quantum Workplace

Director of Demand Generation and Marketing Operations at Quantum Workplace. Leading marketing strategies and operations to drive demand and enhance revenue outcomes.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on.
Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline.
Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency.
Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel.
Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement.
Own events strategy as a demand channel, with pipeline tracking before and after each event.
Manage third-party publication placements focused on lead generation outcomes.
Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization.
Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity.
Serve as the team's centralized reporting hub: every function gets accurate, timely performance data.
Define and maintain unified marketing processes and Asana infrastructure.
Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel.
Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps.
Partner with RevOps on system alignment and shared reporting.
Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

Requirements

What you’ll need

10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale.
A track record operating at or near Director/VP level, with real pipeline accountability – not just reporting on it.
Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment.
Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus.
Experience managing paid media programs – agency or in-house – with a focus on efficiency, not just volume.
Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution.
Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.

Benefits

Comp & perks

Health Insurance: We offer 3 options (1 option is 100% premium paid by QW for employees) + Telehealth
Dental & Vision: We cover 100% of premiums for employees
401k: We match 100% of contributions up to 4% and you're fully vested on day 1
Parental leave
PTO
13 paid holidays
Your birthday off
Summer hours
Annual professional and wellness development allowance – conferences, books, gym reimbursements, workout equipment, and more!
On-site fitness center - free for Qwirk use
Monthly manager-employee lunches for goal planning and development
Zoo membership to your closest zoo
Remote work stipend for 100% remote Qwirks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationmarketing operationsattribution modelinglead scoringcampaign managementpaid media managementpipeline trackingdata hygienereportingworkflow management

Soft Skills

collaborationleadershipstrategic thinkingexecution ownershipcreativitycommunicationteam managementproblem-solvingadaptabilityplayer-coach mentality