VP Health Plan Market Strategy

Quantum Health

VP Health Plan Market Strategy driving growth at Quantum Health by developing strategic go-to-market approach for health plans. Focus on enabling success across provider quality solutions, virtual care capabilities, and future platform offerings.

Posted 5/29/2026full-timeDublin • Ohio • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute a health plan market strategy that supports long-term growth
Own health plan market positioning strategy, defining how our broad portfolio of solutions is differentiated and perceived across the healthcare ecosystem
Collaborate with commercial team leaders to define and evolve the value proposition for health plans, including persona-based messaging and storytelling tailored to executive stakeholders such as CFOs, Heads of Product, Clinical leaders, and Innovation leaders
Map and refine the health plan buying journey to ensure messaging, positioning, content, and market engagement strategies align to the priorities and decision-making processes of key buyer personas throughout the sales cycle
Lead the development of strategic messaging, narratives, and storytelling frameworks that clearly communicate the value of our solutions within the health plan market
Recommend and execute conference, event, and thought leadership strategies to increase visibility and credibility within the health plan ecosystem
Partner cross-functionally with Sales, Marketing, Product, and Strategy leadership to ensure market positioning and thought leadership reflect the evolving Quantum Health business strategy
Define and evolve the health plan branding strategy, including recommendations for how and when the Quantum Health, Embold Health and CirrusMD brand should be leveraged within the health plan market
Translate market positioning into clear strategic direction for Marketing, Communications, and Design execution teams
Serve as the internal advocate for the health plan market opportunity within Quantum Health
Collaborate on opportunities to advance and amplify the broader Quantum Health portfolio and help executive leadership understand the long-term value of sustained brand investment in a health plan context

Requirements

What you’ll need

Minimum 10+ years of experience in healthcare strategy, product marketing, payer engagement, market development, or related commercial leadership roles
Deep healthcare industry experience with expertise in marketing and selling to health plans
Proven success supporting or driving complex, enterprise-level, relationship-based sales processes with large health plans
Strong understanding of health plan buying dynamics, payer organizational structures, executive stakeholder management, and enterprise healthcare relationship development
Experience developing go-to-market strategies, positioning, and messaging for healthcare products or solutions sold into the payer market
Demonstrated ability to influence cross-functional stakeholders, shape executive-level strategy, and drive alignment across marketing, sales, product, and business leadership teams without direct authority
Experience from a payer organization, healthcare consulting firm, navigation/vendor company, digital health company selling to the payer market, or leadership roles within healthcare technology
Strong executive communication and storytelling skills, including the ability to translate complex ideas across multiple personas and stakeholders
Experience collaborating across product, sales, strategy, and marketing teams in fast-paced growth environments
Familiarity with provider quality solutions, virtual care solutions, navigation models, and broader payer/provider market dynamics
Experience with innovative employer and payer models, including exposure to Surest, Coupe Health, AHPs, or adjacent healthcare benefit strategies, is a plus
A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health’s policies, values and ethics, and to protecting the sensitive data entrusted to us.

Benefits

Comp & perks

Health, vision and dental featuring our best-in-class healthcare navigation services
Life insurance
Legal and identity protection
Adoption assistance
EAP
Teladoc services
401(k) plan with up to 4% employer match and full vesting on day one
Paid Time Off (PTO)
7 paid holidays
Parental leave
Volunteer days
Paid sabbaticals
Tuition reimbursement up to $5,250 annually
Certification/continuing education reimbursement
Discounted higher education partnerships
Paid trainings and leadership development
Recognition as a Best Place to Work for 15+ years
Casual dress code
Open floor plans
Full-service dining
Free snacks and drinks
Complimentary 24/7 fitness center with group classes
Outdoor walking paths
Game room
Notary and dry-cleaning services

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

healthcare strategyproduct marketingpayer engagementmarket developmentgo-to-market strategiespositioningmessagingrelationship-based salesexecutive stakeholder managementhealthcare technology

Soft Skills

influence cross-functional stakeholdersexecutive communicationstorytellingcollaborationpersonal accountabilitytrustworthinesscommitment to values and ethicsability to translate complex ideasshaping executive-level strategydriving alignment