Marketing Program Director

Qualys

Marketing Program Director leading B2B marketing programs and partnerships at Qualys. Collaborating cross-functionally to drive growth in customer acquisition and retention globally.

Posted 6/19/2026full-timeColorado, Illinois, Texas • 🇺🇸 United StatesLead💰 $165,000 - $185,000 per yearWebsite

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Hard Skills

project managementprogram managementpipeline analysisROI evaluationlead flow managementcontent creationstrategic planningoperational executioncampaign setuplead scoring

Soft Skills

collaborationcommunicationexecutive presencealignmentrecommendation makingoptimizationcross-functional leadershipbudget managementplanningreporting

Tools & Technologies

Salesforce CRMMarketoTableauDomoLooker6senseemail outreachwebinarssocial medianewsletters

Industry Keywords

B2B marketingGTM experiencepartner driven motiondemand programsmulti-touch attributionaccount based marketingglobal marketing programsprogram performancelead routingexecutive communication

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Working closely with the CMO, own and drive the end-to-end marketing launch, key programs and partnership projects from planning process (setting goals, identifying ICP, key deliverables, owners)
Weekly project tracking, ensuring deliverables are assigned and met, communicate weekly status and monitor project performance; make recommendations for optimization
Program Manage – deliverables are identified, clear owners with dates; programs are integrated across global functional teams
Communications (internal, external): communicate program status – ensure leadership and sales/partner readiness; external communications will entail prospects, existing customers, partners (newsletters, webinars, email outreach, social posts)
Last mile execution: deliverables are provided to global sales channels and partners for awareness and clear understanding of next steps for program rollout
Ensure leads are routed and provide post launch tracking, monitoring, reporting
Streamline lead flow management for demand programs (pre, during, post follow up); Ensure lead routing, follow up and program analysis conducted based on SLAs
Conduct pro-active pipeline analysis, program ROI, reporting and optimization recommendations
Evaluate ROI across channels, programs, and initiatives—making clear recommendations on optimization and reallocation.
Work cross-functionally collaborating and planning with Marketing, Product Marketing, BDRs, Sales, Revenue Operations and Product leaders (Goal setting, Lead & Pipeline Performance)

Requirements

What you’ll need

Minimum of 12 years of leading successful global marketing programs from strategic planning, project managing, operational execution excellence for B2B
Must have GTM experience in a partner driven motion
Demonstrated ability to operate and lead a global cross functional team – collaboration, alignment, make recommendations, program performance and optimization
Participate in budget management and annual planning
Reporting: experience with business intelligence tools (Tableau, Domo, Looker) to provide easy to use dashboards and pipeline data
Communications: Ability to communicate at an executive level and across peers; lead cross-functional projects
Content creation – create compelling messaging, value statements and emails to CXO, Director and practitioner leveraging solution messaging frameworks
Exceptional written and verbal communicator with executive presence
Systems knowledge: deep expertise and experience with Salesforce CRM, Marketo marketing automation, campaign setup, lead scoring, nurture programs, Account based marketing intent tools 6sense, multi-touch attribution

Benefits

Comp & perks

Comprehensive and highly competitive benefits package