Manager, Partner Marketing

Qualtrics

Manager of Partner Marketing at Qualtrics, leading initiatives to create alignment with global partners. Responsible for driving demand and managing marketing programs for B2B technology sector.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $164,000 - $215,500 per yearWebsite

About the role

Key responsibilities & impact

Direct leadership and management of the Global Partner Marketing team, including resource management, hiring, mentorship, and performance management.
Develop, design, implement, and measure marketing programs for the global ecosystem across all partner types (system integrators, resellers, and technology partners) in collaboration with the partner ecosystem team and regional marketing leadership.
Oversee partner-ready demand creation programs designed to drive new opportunities into the global pipeline, working with product marketing to align joint solution messaging for worldwide go-to-market initiatives.
Collaborate with international field marketing and enablement teams to support global partner readiness and certification.
Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the global website and in localized worldwide campaigns.
Manage the end-to-end market development funds (MDF) process globally, including proposal management, team review, compliance, and proof of performance tracking across international regions.

Requirements

What you’ll need

12+ years of marketing experience, with a strong focus on the B2B technology sector.
3+ years of experience in channel marketing, partner marketing, or channel program management.
4+ years of experience in a leadership role actively managing and developing a team.
A bachelor's degree in marketing and/or communications; MBA preferred.
Channel-oriented sales experience in the technology industry is a plus.
Strong track record of hiring, building, and retaining talent across diverse environments.
Ability to work effectively in a fast-paced environment and thrive within ambiguity.
Ability to travel globally as needed to support international partner relationships.

Benefits

Comp & perks

Competitive salary, bonus structure, and equity participation.
Comprehensive health, dental, and vision benefits worldwide.
401(k) plan with company matching.
Generous paid time off and parental leave policies.
Professional development support including learning stipends.
Access to and training on the Qualtrics XM platform.
Inclusive environment supported by six QGroups (employee resource groups) such as MosaiQ and Q Pride.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing programsdemand creationpartner marketingchannel program managementproposal managementperformance managementcollateral developmentglobal marketing strategyB2B marketingmarket development funds

Soft Skills

leadershipmentorshipresource managementteam developmentcollaborationcommunicationadaptabilityproblem-solvingtalent retentionglobal travel readiness

Certifications

bachelor's degree in marketingbachelor's degree in communicationsMBA