Manager, Marketing Content

Qualifacts

Content leader managing marketing strategies for behavioral health software solutions. Overseeing content production and guiding a high-performing team in a hybrid work environment.

Posted 4/30/2026full-timeTampa • Florida, Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Lead content execution across all marketing channels (web, webinars, email, sales enablement, paid, social, thought leadership) with messaging tailored to mental health and behavioral health providers
Design and align content to multi-channel nurture and lead gen campaigns, supporting lead management across the funnel
Coach and develop the Content Team to build and maintain workflows and SOPs to effectively scale content production
Translate provider pain points into clear and compelling content that helps customers take the next best step
Own editorial planning: content calendars, execution timelines, sprint planning, and cross‑functional intake—so teams have clarity on what’s developed, when, and why
Use AI tools responsibly to accelerate workflows (drafting, repurposing, research synthesis, and QA support), while following internal guidelines, protecting sensitive information, and ensuring final content is accurate, human, and brand‑aligned
Partner closely with Product Marketing, Designer, Customer Marketing, Demand Gen, Sales, and Leadership Teams to ensure content reflects real customer questions and supports the full funnel
Set quality standards for all content: accurate, current, on brand, and mindful of healthcare trust signals (privacy, compliance, responsible claims)
Own webinar programs and virtual experiences—bringing in credible voices and topics providers care about (ON24 experience strongly preferred)
Manage agencies and vendors that support content marketing efforts

Requirements

What you’ll need

6+ years of B2B marketing or content experience, with a track record of turning complex topics into clear, helpful guidance
2+ years of people management experience (required)
Clear, effective written and verbal communicator who is comfortable presenting work, recommendations, and updates to colleagues and leadership
Experience with marketing automation, project management, CMS platforms, and content operations; understands how content performance ties to pipeline
Required Application Proficiencies: Microsoft 365, especially PowerPoint
Bonus Application Proficiencies: ON24, Trello, Pardot, WordPress, Salesforce Marketing Cloud, Canva, LinkedIn, CapCut, and Adobe Creative Suite
Bonus Industry Experience: SaaS, AI, technology, healthcare, and behavioral/mental health

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcontent marketingcontent operationslead generationworkflow managementeditorial planningcontent performance analysispeople managementAI tools usageSOP development

Soft Skills

effective communicationpresentation skillscoachingcollaborationproblem-solvingleadershiporganizational skillsattention to detailadaptabilitystrategic thinking