Establish the product direction, budgets through initiatives
Define releases, epics / features
Evaluate product requests / ideas from internal and external sources
Prioritize features
Build and share strategic roadmaps
Analyze product performance, market penetration and report on progress
Engage with customers, prospects and others in the market to understand needs, position our capabilities, and be the market-facing driver of the product roadmap
Work closely with Engineering during release planning and delivery and making any adjustments to the plan that are needed
External stakeholders – customers, end users, partners
Communicate out the product strategy, roadmap plans to align product & company strategy
Work closely with Product Marketing Management
Provide inputs for the development of GTM (go-to-market) plans and assets
Work closely with the Education Center & Engineering
On a regular basis provide internal enablement to customer field teams
Plan pre-launch activities, follow-up activities and on-going market support
Assist in the development of GTM plans & marketing materials
Support tradeshows, webinars, and internal and external events as a presenter and subject matter expert
Requirements
Minimum 5 years’ experience in a similar function in the Software industry with a focus in customer communications, CRM, digital experience, analytics, and/or BPM
Or Minimum 5 years’ experience in a similar function in Software industry with a focus in SaaS, data/content analytics, digital experience, CRM, or marketing automation
Hands on experience with managing the entire product lifecycle and product roadmaps
In-depth knowledge of the customer communication market, customer experience management market, competitive solutions and general market conditions and trends is a plus
In depth knowledge of Product Management Lifecycle Management from business case development through to roadmap delivery.
Hands on experience with product management tools such as Aha is a plus
Strong business acumen and technology awareness
Demonstrated success in working within a cross-functional environment.
Ability to effectively collaborate, influence, and persuade
Solid knowledge and understanding of marketing concepts and strategies as well as customer’s needs
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Self-motivated to work both independently and collaboratively with global team members
Fluent in written and spoken English
Degree in Computer Science, Engineering, Economics, Marketing or related discipline preferred
A proven ability to analyze complex data, translate insights into actionable strategies, and prioritize initiatives for maximum business impact is essential.
Strong organizational skills and the capacity to manage multiple projects in a dynamic environment are key.
Benefits
Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.