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User Acquisition Manager – Display, Programmatic
Quadcode SaaS. Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions.
About the role
Key responsibilities & impact- Scaling and optimizing programmatic and display campaigns across DV360, Amazon Ads, and Criteo to drive top of the funnel awareness and conversions.
- Sourcing and negotiating exclusive inventory deals (PMPs, Programmatic Guaranteed, Private Deals with our partners) for premium ad placements.
- Executing and managing CTV campaigns, setting up tracking frameworks to measure the true downstream effect of CTV.
- Planning and executing Brand Lift Studies in DemandGen, alongside complex A/B and uplift tests to measure true incremental impact.
- Designing and optimizing cross-channel user journeys, leveraging Campaign Manager 360 for tracking, frequency management, and attribution.
- Diving deep into raw analytics (including CM360 path to conversion): uncovering hidden patterns, identifying growth opportunities, building hypotheses, and defending them to the team.
- Managing creatives and collaborating closely with our in-house motion designers and analytics teams to adapt strategies for display, rich media, and CTV formats.
- Taking ownership of ad budgets and allocating them strictly based on data-driven models and full-funnel goals.
Requirements
What you’ll need- Proven experience as a Programmatic/Display Manager with large budgets on global markets.
- Hands-on, extensive experience running campaigns in DV360, Amazon Ads, and Criteo.
- Mandatory deep expertise in Campaign Manager 360, including Floodlight configuration, audience sharing, and cross-channel attribution.
- Successful track record of working with the upper part of the marketing funnel, specifically dealing with CTV measurement and BLS setups.
- Hardcore analytical skills: you understand mathematical statistics, make decisions exclusively on data, and can easily explain concepts like confidence intervals and p-values to the team.
- Deep understanding of marketing incrementality and causal impact analysis.
- Proficiency with tools like Google Analytics and mobile measurement partners (e.g., AppsFlyer).
- Native-level Russian and professional proficiency in English (B2).
Benefits
Comp & perks- Full-time remote work model (Service Provider contract).
- Competitive remuneration and performance-based bonuses.
- Flexible working hours.
- A professional and stable marketing team, supported by a fully in-house video production, analytics, and design team.
- High autonomy in launching marketing campaigns and technical setups.
- A friendly, enjoyable, and positive work environment where your data-driven decisions directly impact the product.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic advertisingdisplay advertisingcampaign managementdata analysisA/B testingincrementality measurementcausal impact analysisbudget managementtracking frameworksuser journey optimization
Soft Skills
analytical skillsnegotiationcollaborationcommunicationproblem-solvingdecision-makinghypothesis buildingownershipcreativitystrategic thinking