Marketing

• About the Role 🤔
• We're on the lookout for a Trade Marketing Specialist who’ll play a key role in driving retail success by coordinating trade programs, assets, analysis and support go‑to‑market execution for new products. This role is a dynamic mix of hands-on Trade/Channel Marketing execution with Product Marketing support, to drive growth across our retail partners.
• What You'll Do 🎯
• Trade & Channel Marketing
• Develop and implement trade marketing plans to enhance brand presence and boost sales within the retail environment
• Develop a shop-in-shop retail display program, including creating guidelines and partnering with Ops on logistics and tracking
• Build and localise sell‑in decks, line reviews, support with planograms, POS and promo calendars for key accounts
• Implement an annual trade activation calendar aligned with seasonal campaigns and major launches
• Coordinate tradeshow activation and sales enablement tools
• Monitor and report on the performance of trade marketing, providing insights and recommendations for optimisation
• Product Marketing Support
• Assist in the creation of concise GTM briefs for each new product or major update
• Assist in the coordination of launch plans and timelines across DTC and retail
• Prepare launch toolkits: messaging one‑pagers, FAQs, comparison matrices and B2B sell-in materials, supporting training assets and sales talking points
• Write B2B asset briefs for content production, manage, drive approvals and distribution
• Enablement, Analytics & Ops
• Keep product training assets and sales decks updated
• Report on key initiatives: sell‑in and sell‑through, velocity, promo lift and content compliance
• Maintain trackers, raise POs, reconcile invoices and support budget tracking

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