Digital Campaign Strategist

QS Quacquarelli Symonds

Digital Campaign Strategist leading paid media strategy and execution for university partners at QS. Designing marketing communications to drive student enrollment and enhance recruitment objectives.

Posted 6/25/2026full-timeBucharest • 🇷🇴 RomaniaMid-LevelSenior💰 RON 130,000 - RON 160,000 per yearWebsite

About the role

Key responsibilities & impact

QS partners with universities around the world to design and execute a comprehensive marketing and communications strategy aimed at driving student enrollment.
Lead paid media strategy and campaign execution for university partners.
Develop, plan, and oversee performance-driven digital campaigns supporting undergraduate and postgraduate student recruitment and enrollment objectives.
Operate at the intersection of strategy, performance marketing, analytics, and client partnership, ensuring campaigns are insight-led, data-driven, and aligned with institutional growth goals.
Develop integrated strategic marketing, paid media and comms plans tailored to recruiting international students globally at a University and school level.
Align messaging with University brand’s, paid media and QS channels at all stages of the journey with student journey mapping per school.
Build channel specific plans including messaging, funnel design, audience targeting and content direction.
Design conversion funnels for each school/program, from lead capture through enrollment.
Define tactics for nurturing leads and improving conversion rates.
Plan, build, and optimise PPC campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager.
Conduct keyword research, competitor analysis, bid/budget optimisation, and audience targeting.
Establish clear KPIs and success metrics for each stage of the funnel.
Create a reporting framework for campaign performance and ROI that measures full funnel engagement.

Requirements

What you’ll need

Previous leadership experience in performance marketing, paid media strategy, or campaign planning within a digital agency, higher education, or a similar lead-generation focused industry.
Prior experience working with universities, education providers, or comparable multi-stakeholder organizations is strongly preferred.
Proven track record of managing and optimizing paid campaigns with measurable ROI outcomes.
Strong analytical capabilities with the ability to interpret data, generate insights, and translate findings into actionable strategy.
Experience managing client relationships and presenting campaign performance to senior stakeholders.
Deep understanding of digital acquisition funnels, lead generation models, attribution, and performance optimisation best practices.
Ability to thrive in a fast-paced, global environment with strong cross-functional collaboration skills.

Benefits

Comp & perks

A Salary of 130,000 - 160,000 RON Gross per annum
Access to an annual bonus scheme (for qualifying roles only)
21 days annual leave (one additional seniority day is added to the annual leave each year, up to a maximum of 25 days per year)
Sick without certificate leave: Three days paid medical leave, without medical certificate
Wellness Allowance of 110 RON to support your personal wellbeing.
Meal tickets
Medical subscription to Regina Maria
A vibrant social environment and multicultural and multinational culture
Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
Access to a variety of diversity and inclusion initiatives and groups
Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
Support for volunteering and study leave
Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
Options to join our outstanding global Mentorship programme

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Hard Skills & Tools

performance marketingpaid media strategydigital campaignsPPC campaignsGoogle AdsMeta AdsLinkedIn Campaign Managerkeyword researchcompetitor analysisconversion funnels

Soft Skills

leadershipanalytical capabilitiesclient relationship managementcross-functional collaborationcommunicationstrategic thinkingdata interpretationinsight generationpresentation skillsadaptability