Senior Marketing Specialist

QS Quacquarelli Symonds

Senior Marketing Specialist leading integrated marketing initiatives for QS Apply services across APAC. Designing campaigns to attract student leads, strengthen brand, and support enrolment outcomes.

Posted 5/23/2026full-timeMumbai • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact

Develop the overall marketing strategy for QS Apply in APAC, ensuring alignment with the strategic direction set by the Head of Marketing Asia.
Create integrated go-to-market plans including audience segmentation, campaign objectives, messaging frameworks, and channel mix.
Shape the social media strategy for QS Apply, while the Social Media Manager handles execution and content creation.
Analyse competitive trends, market insights, and student behaviours to inform strategy and identify opportunities for growth.
Define the performance marketing strategy and goals for QS Apply, including channel priorities, audience targeting, messaging direction, and KPIs.
Work closely with the central PPC team to brief them, set expectations, align on goals, share insights, and ensure that all paid campaigns support lead generation and funnel performance objectives.
Monitor PPC, organic and paid social performance regularly, identify optimization opportunities, and share recommendations with the execution teams to improve lead quality and conversion.
Create and manage landing pages, CRM workflows, and user journeys to enhance conversion and engagement.
Ensure all digital and channel activities align with brand, measurement standards, and best practices.
Analyze campaign data, track KPIs, and provide regular reporting and insights to drive continuous optimization across channels.
Lead the content strategy for QS Apply across paid and owned channels.
Provide clear briefs, insights, and campaign requirements to the Social Media Manager for content development.
Ensure that messaging, visuals, and content formats consistently reflect the QS brand and support campaign outcomes.
Produce strategic marketing collaterals when required, in collaboration with in-house designers, writers, and agency partners.
Support the QSA team in building partnerships with universities, colleges, student communities, professional bodies, and influencers to drive brand visibility and high-quality lead generation.
Branding and engagement for activities across colleges and universities in the region to strengthen awareness and deepen student engagement.
Manage relationships with media partners, content creators, and external agencies to support amplification and collaboration opportunities.
Track and report on marketing KPIs including impressions, engagement, lead volume, lead quality, CPA, and conversion rates.
Conduct post campaign analysis to identify insights and inform improvements.
Provide regular performance dashboards and strategic recommendations for continuous optimisation.
Collaborate closely with the regional and global student recruitment teams, and the PPC team to ensure coordinated delivery and aligned goals.
Ensure compliance with QS brand guidelines, regional marketing governance, and data protection policies.
Support budgeting, forecasting, and quarterly reviews with timely updates and analysis.

Requirements

What you’ll need

Bachelor’s or master’s degree in marketing or a related field, with demonstrated experience in social media marketing, including work with influencers.
Relevant years of marketing experience, with strong exposure to B2C digital marketing and lead generation.
Knowledge of higher education markets and student mobility trends.
Excellent writing skills with ability to guide content strategy.
Strong stakeholder management and project coordination abilities.
Data driven mindset, solid analytical skills, and experience managing budgets.
Open to travel, if required for events.
Proven ability to create engaging, platform-specific content using Canva or other design/video editing tools; experience with AI tools is a plus.
Skilled in developing content formats (text, images, videos) for platforms like Instagram, Facebook, Telegram, etc., aligned to student and Gen Z interests.
Strong creative writing skills for ad copy, emailers, and social media content.
Experience collaborating with the right mix of social media influencers to create short- and long-form content.
Comfortable using HubSpot and other CRM tools for reporting, lead tracking, and social media monitoring.
Working knowledge of email and affiliate marketing.
Experience with counselling agencies and/or engaging with student communities is a strong advantage.
Background in Higher Education or Student Recruitment is a plus.
Proactive, confident team player who collaborates well across functions.
Creative, detail-oriented, and solutions-focused with strong execution skills.

Benefits

Comp & perks

Competitive base salary
Access to an annual bonus scheme (for qualifying roles only)
21 days annual leave – increasing to 23 days after 5 years’ service + 8 days casual leave
15 days holiday for the year 2026
Enhanced maternity and paternity leave
Access to Provident Fund and Pension Fund Scheme
Group Medical Insurance
A vibrant social environment and multicultural and multinational culture
Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
A focus on welfare which is led by our global wellness team, with mental health first aiders globally
Access to a variety of diversity and inclusion initiatives and groups
Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual personal development event
Support for volunteering and study leave
Free subscription to LinkedIn learning – with over 5,000 courses and programmes at your fingertips
Options to join our outstanding global Mentorship programme

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media marketingB2C digital marketinglead generationcontent strategydata analysisbudget managementcampaign analysisaudience segmentationperformance marketingcontent development

Soft Skills

stakeholder managementproject coordinationcreative writingcollaborationproactivedetail-orientedsolutions-focusedexecution skillscommunicationanalytical mindset