Director, Digital Media
TrendyMinds
Director, Digital Transformation – Product
QS Quacquarelli Symonds
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Define and execute a digital strategy that scales student engagement and drives institutional conversions
- Develop, maintain, and communicate a clear product vision and multi-quarter roadmap aligned to business objectives
- Own the end-to-end student experience, from initial engagement to enrolment, across all QS channels and platforms
- Build, launch, and scale products informed by market trends, competitor analysis, and user insights
- Innovate in user journeys, personalisation, and matching using emerging technologies, including generative AI
- Apply scalable platform thinking, designing modular, extensible solutions to support future growth and integrations
- Ensure products meet legal, data privacy, and ethical AI standards
- Drive structured discovery processes, including market research, competitor analysis, and user interviews, to rapidly validate ideas
- Identify and target high-value student segments and safeguard QS’s high-value datasets while maximising AI-influenced search opportunities
- Establish formal innovation pipelines for rapid prototyping, experimentation, and commercialisation
- Incorporate global and inclusive design principles, ensuring solutions meet accessibility and localisation requirements
- Define product requirements and manage a clear, data-driven prioritisation process balancing customer value, business impact, and technical feasibility
- Implement and refine product development frameworks (e.g., Agile, Scrum, Kanban) to improve delivery speed and quality
- Manage product budgets and resource allocation; oversee back-end systems including CRM platforms and partner integrations
- Drive operational excellence in delivery processes, release management, and quality assurance
- Lead and mentor product managers and collaborate closely with technology leads to deliver rapid, data-driven improvements
- Facilitate alignment across marketing, sales, operations, and engineering; contribute to building a strong internal product culture
- Establish measurable success criteria, track performance using experimentation and behavioural data, and adjust strategy accordingly
- Coordinate go-to-market planning, product launches, post-launch analysis, and manage product lifecycle including retirement of underperforming features
- Identify, assess, and mitigate product, market, and operational risks; link product outcomes to commercial impact through ROI analysis and monetisation strategies
- Perform any other duties that fall within the scope and purpose of the role
Requirements
- Demonstrated success in taking a digital product from launch to profitability or transforming a legacy product to align with Gen Z and Gen Alpha
- Experience of delivering a distinctive customer service experience on digital platforms
- Expertise in optimising for AI-driven search while protecting proprietary data
- Strong product background and understanding of the technology, teams, and processes needed to deliver impactful digital solutions
- Ability to deliver a cohesive digital strategy that grows engagement, conversion, and revenue
- Track record of mapping out and delivering distinctive customer journeys
- Strong product leadership in digital engagement and conversion
- Understanding of AI’s impact on search, discovery, and conversion
- Solid grasp of key technologies, architectures, and integration approaches
- Ability to translate engagement into measurable revenue through institutional partnerships
- Strong leadership, communication, influencing and stakeholder management skills
