Student Marketing Consultant
QS Quacquarelli Symonds
contract
Posted on:
Location Type: Remote
Location: China
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Job Level
About the role
- Plan and execute student marketing and engagement activities in China across online and offline channels.
- Support and enhance student recruitment events focusing on attracting high-quality candidates.
- Engage directly with prospective students to assess suitability for international master’s and MBA programs.
- Prioritize student quality over volume, ensuring candidates have the academic profile, motivation, and financial readiness to study abroad.
- Work closely with internal teams to align student targeting with partner university expectations.
- Provide market insight on student behaviour, decision drivers, and quality indicators in China.
- Leverage student recruitment websites, digital platforms, and local channels to drive qualified student interest.
- Advise on China-specific digital engagement approaches, including content, channels, and partnerships.
- Support optimization of student journeys from first engagement through event participation and follow-up.
- Act as a China market specialist, advising on best practices for engaging international postgraduate candidates.
- Share insights on competitive landscape, student expectations, and emerging trends.
- Provide clear feedback and recommendations to improve student engagement strategies.
- Work closely with events, marketing, sales, and operations teams to ensure cohesive delivery.
Requirements
- Proven experience in student marketing or recruitment for international education in China.
- Strong understanding of the Chinese postgraduate student market, particularly for master’s and MBA study abroad.
- Experience working with recruitment events, education platforms, or student engagement initiatives.
- Excellent communication skills in Mandarin and English.
- Strong stakeholder management skills and ability to work cross-functionally.
- Practical, hands-on mindset with strong market awareness.
- Creative, agile, proactive, and passionate about innovation and measurable impact.
- Strong organizational and project management skills, able to manage multiple campaigns and priorities.
- Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends.
Benefits
- Flexible working environment
- Opportunities for personal and professional growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
student marketingstudent recruitmentdigital engagementevent managementmarket analysiscampaign managementcontent creationdata analysisstudent engagement initiativeshigher education trends
Soft Skills
communication skillsstakeholder managementorganizational skillsproject managementcreativityagilityproactivitypassion for innovationmarket awarenesscontinuous learning