QS Quacquarelli Symonds

PPC Strategist

QS Quacquarelli Symonds

full-time

Posted on:

Location Type: Hybrid

Location: Bucharest • Romania

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About the role

  • Devising and delivering scalable performance mkt campaigns, as part of a holistic strategy to generate leads for QS Events
  • Collaborating with marketing regional teams and directors to ensure performance mkt campaigns are aligned with business goals.
  • Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
  • Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results.
  • Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
  • Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance.
  • Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance.
  • Any other duties that fall within the purpose and scope of the role.

Requirements

  • Excellent attention to detail and understanding of PPC acquisition strategies
  • A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
  • Experience in testing and implementing AI advancements in performance marketing field
  • Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
  • Great knowledge of Web Analytics tools including GA4
  • Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
  • Strong organization and project management skills
  • Ability to understand critical issues and bring appropriate resolution to complex issues
  • Good presentation skills
Benefits
  • Competitive base salary
  • Access to an annual bonus scheme (for qualifying roles only)
  • 21 days annual leave
  • Enhanced maternity and paternity leave
  • Unicredit Bank Partnership
  • Meal tickets
  • Medical subscription to Regina Maria
  • A vibrant social environment and multicultural and multinational culture
  • Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
  • A focus on welfare which is led by our global wellness team, with mental health first aiders globally
  • Access to a variety of diversity and inclusion initiatives and groups
  • Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
  • Support for volunteering and study leave
  • Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
  • Options to join our outstanding global Mentorship programme
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC acquisition strategiesperformance marketingaudience strategieswebsite analyticsGA4data analysisconversion funnelscampaign managementtesting and implementing AI advancementslead generation
Soft Skills
attention to detailorganization skillsproject managementproblem-solvingpresentation skillscollaborationcommunicationanalytical thinkingstrategic thinkingadaptability