Performance Marketing

• Search Strategy: You plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
• You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
• You advise on paid search strategies, rationales, and plans to meet client goals.
• You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• Performance: You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• Reporting + Forecasting: You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.
• Cross Channel Strategy + Collaboration: You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• You consistently identify cross-channel strategies / collaborations with clients to improve performance.
• You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

Paid Search Strategist

• Manage client campaigns in the digital advertising space across 4 main sectors: Media Strategy, Performance, Reporting + Forecasting, and Cross-Channel Strategy + Collaboration.
• Plan, book, and optimize paid media campaigns for 6-8 clients using media planning tools.
• Conduct A/B experiments to test audiences and creatives.
• Present reports to clients highlighting channel performance and strategies.
• Collaborate with agency team members to meet creative specifications.
• Track and manage channel initiatives to meet goals across clients.

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Paid Search Strategist

Paid Media Strategist