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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy execution, content creation, and performance analysis, with a strong focus on brand awareness and customer engagement in the Italian market. Proficient in managing paid social campaigns and influencer collaborations while utilizing data-driven insights to refine strategies.
Highest-signal resume keywords
Social Media Strategy DevelopmentItalian Copywriting ExcellenceData Fluency with Analytics ToolsInfluencer ManagementPaid Social Campaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationVideo EditingCopywritingCampaign Performance Analysis
Soft Skills
Cultural ResonanceAutonomyCollaboration
Tools & Technologies
SproutGoogle AnalyticsLooker StudioCapCutFigma
Industry Keywords
B2B MarketingBrand AwarenessCustomer AcquisitionInfluencer CampaignsContent Calendar Management
About the role
Key responsibilities & impact- Join us as Social Media Manager Italy to define and execute Qonto's social media strategy across Instagram, LinkedIn, and YouTube for the Italian market.
- You'll drive brand awareness, engagement, and customer acquisition through culturally resonant content, influencer collaborations, and data-driven campaigns.
- You will report to Marta Rifà Llimós, Head of Southern Europe Marketing.
- Own the social strategy for Italy: Define the channel mix, content types (entertainment, product, educational, corporate), and calendar across IG, LinkedIn, and YouTube — with full autonomy.
- Build and run the content calendar: Coordinate the monthly publishing plan across Design, Press, Events, PMM, Community, and external agencies. You ensure on-time delivery and strategic coherence.
- Create content hands-on: Shoot and edit video/photo content using CapCut, Edits, Figma, or similar tools. Be comfortable on camera — you bring Qonto's Italian brand to life through owned content.
- Run paid social campaigns: Manage LinkedIn campaigns directly, coordinate Instagram paid with our Italian agency, and support YouTube Ads with the media team.
- Track performance and evolve strategy: Extract KPIs, draw conclusions, and systematically apply learnings. You use data to evolve your approach, not just report on it.
Requirements
What you’ll need- 3 years as the in-house social media owner for an Italian brand — not agency-side. You've designed and executed the full channel strategy across IG, LinkedIn, and YouTube solo, without an account manager or team below you. B2B or scale-up experience strongly preferred
- Italian copywriting excellence: sharp, error-free, culturally resonant. You localise, not translate. Perfect written and oral Italian and English.
- Data fluency: You work with Sprout, Google Analytics, Looker Studio (or equivalents) and you can walk through a campaign's performance metric by metric and tell me what you changed as a result — not just that results were positive
- Influencer management: You've run creator campaigns end-to-end — sourcing, briefing, negotiation, performance tracking. You've owned the full cycle.
- Paid social experience: You've managed LinkedIn campaigns and can brief an agency on Instagram paid with clear objectives and creative direction.
Benefits
Comp & perks- Full ownership of a market: You define Italy's social strategy and you execute it. No committee approvals — you own the output and the results.
- A growing content playground: Podcast, influencer collaborations, events coverage, video production — the formats are expanding and you'll shape what comes next.
- Cross-functional collaboration across Southern Europe: You'll work daily with Design, Press, Events, PMM, Community, and Qonto's global social media team. Marta's team covers Italy, Spain, and Portugal — three markets, shared learnings.
- AI-first environment: Daily experimentation with AI tools is expected. You'll have access to the best tools on the market to evolve your craft.
