Pipeline Marketing Specialist

QAD

Pipeline Marketing Specialist at QAD executing North America demand generation and ABM strategies. Collaborating on campaigns to activate manufacturing buyers through the pipeline while working remotely.

Posted 7/2/2026full-timeRemote • Florida • 🏈 Anywhere in North AmericaMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns across various channels, with a strong focus on demand generation and account-based marketing (ABM) strategies. Proficient in leveraging marketing automation tools and CRM systems to optimize campaign performance and track engagement metrics.

Highest-signal resume keywords

B2B Marketing ExperienceMarketing Automation (Marketo)CRM Tools (Salesforce)Account-Based Marketing (ABM)Analytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign OptimizationDashboard BuildingContent PersonalizationPipeline Data Interpretation

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

MarketoSalesforce6senseDemandbaseBI Dashboards

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

Enterprise SoftwareSaaSManufacturingSupply ChainERPIndustrial Software

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.

Requirements

What you’ll need

3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution.
Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce).
Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred.
Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data.
Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage.
Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus.
Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience.
Ability to travel approximately 10–20% for field events, team summits, and planning sessions.

Benefits

Comp & perks

medical, dental and vision coverage
401(k) plan with company match
short-term and long-term disability coverage
life insurance
paid-time off
parental leave
well-being programs