Senior Manager, Digital Experience and Customer Data Platform – CDP
PwC
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Illinois • Massachusetts • United States
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Salary
💰 $91,000 - $321,500 per year
Job Level
About the role
- Work with cross-functional teams to enhance brand presence
- Analyze market trends and consumer insights to inform decision-making
- Establish performance metrics to measure campaign effectiveness
- Mentor and guide team members to foster professional growth
- Maintain alignment with the firm's strategic objectives and values
- Manage stakeholder relationships to support project success
Requirements
- High School Diploma
- At least 6 years of experience in martech, CDP, CRM, data engineering, or marketing analytics
- Bachelor's Degree in Marketing, Business Communications, Advertising preferred
- Certification(s) preferred: Adobe Experience Platform Sales Accreditation, Adobe Real-Time Customer Data Platform Business Practitioner Professional, Adobe Customer Journey Analytics Business Practitioner Professional
- Demonstrating in-depth experience with Customer Data Platforms
- Architecting end-to-end AEP/RTCDP dataflows
- Building 360-degree customer profiles for analytics
- Managing projects across the entire lifecycle
- Applying audience-based digital marketing experience
Benefits
- medical
- dental
- vision
- 401k
- holiday pay
- vacation
- personal and family sick leave
- annual discretionary bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
martechCDPCRMdata engineeringmarketing analyticsCustomer Data PlatformsAEP/RTCDP dataflows360-degree customer profilesdigital marketing
Soft skills
mentoringguidingstakeholder managementcross-functional collaborationdecision-makingperformance metrics establishment
Certifications
Adobe Experience Platform Sales AccreditationAdobe Real-Time Customer Data Platform Business Practitioner ProfessionalAdobe Customer Journey Analytics Business Practitioner Professional