PuzzleHR

Practice Marketing Manager

PuzzleHR

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $55,000 - $65,000 per year

About the role

  • Lead Marketing Strategy for Healthcare Practices
  • Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility.
  • Partner with practice leaders to understand business goals and identify marketing opportunities that support growth.
  • Translate practice objectives into clear, actionable marketing plans across digital and traditional channels.
  • Oversee Campaign Execution & Performance
  • Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content.
  • Monitor campaign performance and adjust strategies to improve effectiveness and ROI.
  • Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility.
  • Client Relationship Management
  • Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact.
  • Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience.
  • Identify upsell and cross-sell opportunities that align with client needs and goals.
  • Recognize at-risk accounts early and develop plans to support retention and long-term success.
  • Cross-Functional Collaboration
  • Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns.
  • Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation).
  • Maintain clear documentation of client interactions, timelines, and deliverables.
  • Market Insight & Growth Support
  • Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior.
  • Use insights to inform strategy recommendations and continuous improvement.
  • Support events, webinars, or community outreach initiatives that promote practices and engage patients.

Requirements

  • Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
  • 5–7 years of experience in healthcare marketing, practice marketing, or account-based marketing roles.
  • Strong experience across digital marketing channels, including SEO, content, paid media, and social.
  • Proven ability to manage client relationships and deliver marketing strategies that drive engagement and growth.
  • Experience with CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Google Analytics, or similar).
  • Strong project management skills with the ability to balance multiple priorities and deadlines.
  • Collaborative, proactive, and comfortable owning outcomes.
Benefits
  • Medical, Dental, and Vision Insurance.
  • 401(k) with employer match.
  • Generous PTO, including vacation, sick time, and holidays.
  • Flexible work options, including remote and hybrid schedules.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOcontent marketingpaid mediadigital marketingcampaign managementclient relationship managementproject managementmarketing strategypatient acquisitionretention strategies
Soft Skills
collaborationproactivecommunicationrelationship buildingproblem-solvingorganizational skillsadaptabilityleadershipclient-focusedstrategic thinking