Puzzle 🧩🚀

Senior Manager, Demand Generation – Accounting Channel

Puzzle 🧩🚀

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Senior

About the role

  • Own Full Pipeline: Awareness → Revenue
  • Build and own the demand strategy for the Accounting Channel.
  • Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated.
  • Define ICPs, personas, and buying committees inside accounting firms and CAS practices.
  • Map and optimize the full buyer journey- finding friction, acceleration points.
  • Design & Launch High-Impact Campaigns.
  • Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships.
  • Run seasonal motions tied to accounting behavior cycles.
  • Build campaigns-in-a-box that can be reused across partners and sales motions.
  • Partner Closely with Sales & Growth.
  • Collaborate with Sales and Growth to build cohesive GTM plays.
  • Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling.
  • Accelerate deals with ABM-style plays and targeted mid-funnel programs.
  • Content, Field & Proof Points.
  • Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms.
  • Support industry events, conferences, webinars, and regional field meetups.
  • Create programs that turn partners and firms into advocates.
  • Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback.
  • Measure, Report, Optimize.
  • Own funnel dashboards from first touch through revenue.
  • Analyze attribution and ROI- prioritize what works, kill what doesn’t.
  • Share insights proactively with GTM and leadership.

Requirements

  • 6–9+ years in B2B SaaS demand generation / revenue marketing / growth.
  • Proven track record owning pipeline and partnering directly with Sales.
  • Experience in fintech, accounting, finance, back-office tools, or workflow software (preferred).
  • Strategic thinker and executor who is also hands-on, scrappy, and fast-moving.
  • Curious about the ICP - you want to truly understand accountants and how they buy.
Benefits
  • Competitive compensation
  • Equity
  • Flexible PTO
  • Remote-first culture
  • Healthcare benefits
  • Learning budget
  • Coworking stipend
  • 401K

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationrevenue marketingpipeline managementaccount-based marketing (ABM)campaign designsales enablementattribution analysisROI measurementintegrated program executionbuyer journey optimization
Soft skills
strategic thinkingexecutioncuriositycollaborationcommunicationproblem-solvingadaptabilityleadershipcreativityanalytical thinking