Puzzle Box Digital

Performance Marketing

• Planning, executing, and scaling campaigns across Meta, TikTok, Google Search, Display, and YouTube.
• Managing performance across multiple client accounts, ensuring goals are hit.
• Driving performance on key client KPIs across multiple platforms.
• Building and executing cross-channel strategies that integrate creative, targeting, and funnel stages.
• Performing in-depth audits and delivering actionable recommendations for all ad accounts.
• Monitoring account health, pacing, and performance daily, escalating risks proactively.
• Leading testing frameworks across platforms (ad copy, creatives, bidding strategies, audiences).
• Providing cross-channel insights to improve allocation of spend and maximize ROI.
• Collaborating closely with internal Creative, CRO, and Client Success teams.
• Using AI tools (e.g., ChatGPT, Midjourney, etc.) to enhance workflows, ideation, or analysis.
• Mentoring and guiding junior specialists/coordinators across paid media channels.
• Staying updated with industry trends and platform changes across Google and Meta ecosystems.

Performance Marketing Specialist – Paid Media