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Webinar Marketing, Content Producer
PushPressWebinar Marketing & Content Producer managing webinar execution and content development for AI-powered gym management platform. Innovating marketing operations and strategies to engage boutique fitness owners.
About the role
Key responsibilities & impact- Own the end-to-end execution of each webinar, from registration setup through live event delivery
- Manage the email program around each webinar – invites, reminders, follow-ups, and longer-arc nurtures
- Translate each webinar into a full content ecosystem – companion blogs, on-demand pages, video assets, and supporting copy across channels
- Use performance data to identify what's working, what isn't, and where the program should go next
Requirements
What you’ll need- 3+ years in marketing ops, content marketing, or a hybrid role at a B2B SaaS company
- Fluent in HubSpot (emails, forms, workflows, lists, reporting)
- Fluent in Webflow (building and editing landing pages, working within an established design system)
- Proficiency using Claude (or equivalent LLM platform) to power your content engine
- Experience owning webinars in Zoom (including registration setup, attendee tracking, and on-demand conversion)
- Working knowledge of SEO (keyword research, on-page optimization, internal linking) and AEO (optimizing content to be cited by AI search engines)
- Comfortable with Ahrefs, GSC, and AirOps (able to ramp on them quickly)
- Strong writer who can move between email copy, landing page copy, and long-form blog content without losing the brand voice
- Self-directed (can run the program without a lot of hand-holding)
Benefits
Comp & perks- Equal opportunities regardless of personal characteristics
- Support for personal and professional development
- Dynamic and inclusive workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingcontent marketingwebinar managementSEOAEOcopywritingdata analysislanding page optimizationperformance trackingB2B marketing
Soft Skills
self-directedstrong writingcommunicationorganizational skillsadaptability