Senior Growth Marketing Manager

Push Operations

Senior Growth Marketing Manager focused on paid acquisition and web conversion strategies at Push Operations. Leading a team to optimize marketing performance and enhance customer engagement.

Posted 6/11/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$110,000 - CA$120,000 per yearWebsite

About the role

Key responsibilities & impact

Own paid strategy and performance for our two brands
Set audience strategy, targeting architecture, and budget allocation, with a Paid Ads Manager executing within the framework you build
Drive efficiency improvements through sharper ICP-based audience segmentation, exclusion logic, and continuous optimization
Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn
Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning and ICP-validated messaging
Own the web and conversion function through your direct report: Web & Conversion Manager
Set the strategic direction for CRO across our website: your manager executes within that framework
Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution
Own chatbot conversion rate and leads routed to pipeline
Build and manage AI-enabled marketing workflows and campaign automation that make the team faster and more scalable, including AI agents where applicable
Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence

Requirements

What you’ll need

5+ years in growth marketing, demand generation, or paid acquisition at a B2B SaaS company; you've owned channel performance and pipeline numbers, not just run campaigns
You've managed paid programs with real budget responsibility. You know what good targeting looks like and you've built it from scratch or fixed it when it wasn't working
Experience managing or influencing web conversion strategy; you understand how paid and landing page performance connect
You're comfortable as a player-coach: managing two direct reports while staying hands-on yourself
You think in systems: automation, workflows, experimentation. and you build things that get better over time
You use data to make decisions and communicate them clearly to sales and cross-functional partners
You actively use AI tools to work faster and smarter, this isn't a nice-to-have for us, it's how we operate.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingdemand generationpaid acquisitionconversion rate optimization (CRO)audience segmentationcampaign automationdata analysisperformance optimizationbudget managementweb tracking

Soft Skills

communicationleadershipstrategic thinkingcollaborationproblem-solvinghands-on managementadaptabilitydata-driven decision makingcreativitysystematic thinking