PurposeBuilt Brands

Copywriter

• Deliver copy across a variety of campaigns and projects that reflects the brand positioning.
• Establish/expand brand tone of voice and bring it to life across all touchpoints.
• Partner with designers to concept and refine creative executions.
• Interpret creative briefs and deliver original copy solutions that are on strategy.
• Deliver complex ideas in a clear, concise and engaging way.
• Write scripts, supers and captions for video content.
• Generate compelling copy that connects with brand audiences across social channels.
• Craft concise and compelling product claims for packaging.
• Simplify product messaging for ecommerce platforms.
• Comfortable working independently and collaborating with team members.
• Displays keen attention-to-detail and upholds all work at the highest standards of quality.
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.

Content Marketing Manager

• Lead and mentor a team of designers, providing guidance, feedback, and professional development opportunities.
• Conceptualize, design and execute across a variety of campaigns and projects.
• Displays keen attention-to-detail and upholds all work at the highest standards of quality.
• Execute digital content including, but not limited to video, e-commerce experiences, paid + organic social, display ads, email, websites, static and animated assets.
• Develop storyboards for video content and animated graphics.
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
• Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of creative output.
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.
• Ensure brand consistency and adherence to brand guidelines across all deliverables.
• Build and maintain strong relationships with creative partners and internal stakeholders.
• Attend and support on live production as required.

Manager, Content Design

Manager

• Responsible for the strategic direction, revenue and profit objectives of key grocery retailers (Accounts include: Publix, ADUSA banners, Ingles, Hy-Vee, Spartan Nash, and Wegmans etc.)
• Regularly communicate with key internal stakeholders on market dynamics, competitive environment, progress against business plans, sales strategy, and business opportunities
• Collaborate with and lead several cross-functional teams made up of Marketing, and New Product Development to develop a customer specific line of products and marketing strategy
• Develop and aggressively implement formalized plans to gain and expand sales to the appropriate market
• Develop excellent working relationships with retailers to achieve business objectives
• Utilize an in-depth understanding of retailer dynamics, shopper/consumer knowledge, merchandising opportunities, and retailer promotional opportunities
• Responsible for managing and implementing all account promotional programs within the retail market sector
• Work with Manager to develop existing customers and obtain new departments & customers
• Manage broker networks to exceed sales goal
• Responsible for preparing Nielsen and IRI data to develop strong category management presentations
• Provide accurate forecast for assigned accounts

National Accounts Manager

Designer

• Conceptualize, design and execute across a variety of campaigns and projects
• Displays keen attention-to-detail and upholds all work at the highest standards of quality
• Execute digital content including, but not limited to e-commerce graphics, display ads, email, social posts, websites, static and animated assets
• Develop storyboards for video content and animated graphics
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features
• Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of our motion graphics and video content
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality
• Ensure brand consistency and adherence to brand guidelines across all deliverables
• Attend and support on live production shoots as required.

Senior Designer

• Execute digital content including, but not limited to e-commerce graphics, display ads, email, social posts, websites, static and animated assets
• Conceptualize, design and execute product demo content, highlighting unique benefit visualizations
• Displays keen attention-to-detail and upholds all work at the highest standards of quality
• Develop storyboards for video content and animated graphics
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features
• Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of our creative content
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality
• Ensure brand consistency and adherence to brand guidelines across all deliverables
• Attend and support on live production shoots as required.

3D Artist

• Develop, produce and edit compelling motion graphics, animations, and videos for various marketing campaigns, social media platforms, and digital channels
• Collaborate with the marketing team to conceptualize and storyboard visual concepts that effectively communicate our brand message and product features
• Edit and enhance raw footage to create polished and professional videos that resonate with our target audience
• Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of our motion graphics and video content
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality
• Ensure brand consistency and adherence to brand guidelines across all motion graphics and video projects
• Efficiently version out content in multiple aspect ratios and formats
• Attend and support on live production shoots as required

Motion Designer – Editor

• Manage a content production team of videographers and motion designer/editors, providing guidance, feedback, and professional development opportunities.
• Facilitate and drive production process from pre-production through post-production
• Translate creative ideas into executable production plans
• Source, manage and coordinate vendors, locations, permits, equipment and external partners
• Serve as the primary point of contact for live production logistics
• Displays keen attention-to-detail and upholds all work at the highest standards of quality.
• Oversee production for a variety of photo and video content including, but not limited to product photography, product demo videos, product advertising videos, paid + organic social content and animated graphics.
• Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of content production output.
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.
• Build and maintain strong relationships with creative partners and internal stakeholders.

Manager, Content Production

Sales Operations Manager

• Analyze customer POS, syndicated, and shopper data to identify trends, opportunities, and risks across categories and customers
• Synthesize multiple data sources into clear insights and actionable recommendations
• Partner with Business Analytics to enhance weekly/monthly tracking tools and ensure outputs are decision-oriented
• Support line review preparation through performance analysis, competitive assessment, and opportunity sizing
• Support reporting and analysis that informs business decisions
• Develop retailer-focused selling stories that connect brand strategy with category and shopper insights
• Create impactful presentation materials using clear data visualizations (charts, graphs) and concise takeaways
• Support customer-facing discussions by translating analytics into compelling, actionable narratives
• Ensure deliverables are polished, clear, and aligned to both brand and retailer objectives
• Strong working knowledge of category dynamics, shopper behavior, and channel-specific trends
• Monitor competitive activity and channel shifting, surfacing implications and supporting action planning
• Support multi-channel strategy development by identifying differences in shopper needs and retail execution