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Senior Director – International Franchise Development
PurposebrandsSenior Director expanding Purpose Brands’ international fitness franchise network. Developing franchise strategies, partnerships, sales pipelines, and market launches across global regions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in international franchise development, including market analysis, lead generation, and negotiation. Possesses strong strategic communication and leadership skills to drive franchise growth and collaboration across diverse cultural environments.
Highest-signal resume keywords
International Franchise DevelopmentMarket AnalysisFranchise Sales NegotiationStrategic CommunicationCultural Awareness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Franchise DevelopmentLead GenerationContract ManagementMarket ResearchROI AnalysisFranchise Operations ScalingInternational Business PracticesRegulatory ComplianceMarket Dynamics UnderstandingFranchise Agreement Execution
Soft Skills
LeadershipStrategic ThinkingResults-Oriented MindsetCommunication SkillsTeam Motivation
Industry Keywords
Health and WellnessFitness IndustryInternational MarketsFranchise ModelsCultural SensitivityEmerging TrendsStakeholder EngagementBrand Development StrategiesFranchise Partner RelationshipsGlobal Perspective
About the role
Key responsibilities & impact- Develop a comprehensive multi-year strategy and roadmap to achieve international franchise sales objectives
- Establish the international sales process from lead generation through grand openings
- Identify, evaluate, and secure franchise opportunities in key international markets
- Lead market research and analysis of demographics, competition, and market trends
- Cultivate relationships with prospective franchise partners, developers, and industry stakeholders
- Collaborate with legal, finance, operations, and marketing on international franchise models, agreements, and support systems
- Lead negotiation and execution of franchise agreements
- Monitor industry best practices, regulations, and emerging franchise-development trends
- Prepare reports and presentations for senior leadership on activities, metrics, and growth opportunities
- Share Purpose Brands’ domestic best practices with master franchisees across international units
- Support growth of existing franchise partners and expand brands into new geographies and formats
- Partner with Brand Presidents to shape brand-specific development strategies
- Apply an ROI-driven approach to selecting franchise partners and investments
Requirements
What you’ll need- Minimum of 8–10 years of experience in franchise development, real estate development, or business development, with international-market success
- Extensive international franchise-development experience including market analysis, lead generation, franchise sales, negotiation, and contract management
- Proven success launching and scaling franchise operations in diverse international markets
- Franchise industry experience with multiple brands strongly preferred
- Strong cultural awareness and sensitivity across diverse international markets
- Experience working with teams and clients from different cultural backgrounds highly valuable
- Ability to work in a fast-paced, dynamic environment with high autonomy and accountability
- Health, wellness, or fitness industry experience preferred
- Strategic thinking and results-oriented mindset
- Strong strategic and tactical communication, planning, and execution skills with a global perspective
- Strong leadership skills and ability to motivate high-performing teams
- Excellent communication and negotiation skills
- In-depth understanding of international business practices, market dynamics, regulatory environments, and cultural nuances
- Understanding of the international studio fitness market, including dynamics, competition, products, and operations
- Passion for health and wellness
- Minimum 8–10 weeks of international travel annually, including solo travel; some travel may occur on weekends or holidays
- Willingness to work outside normal 8 a.m.–5 p.m. business hours for events and client hosting
- Must obtain and maintain a valid passport and required travel visas
Benefits
Comp & perks- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more