PurpleFire

Performance Marketing

• Support the setup, management, and optimization of campaigns across Meta platforms (Facebook & Instagram)
• Assist with campaign structure, audience testing, creative testing, and budget allocation
• Monitor performance daily/weekly and implement optimization actions based on data
• Collaborate with designers and video editors to iterate on ad creatives based on performance insights
• Conduct performance analysis and provide clear insights and recommendations
• Support scaling efforts for winning campaigns
• Troubleshoot performance issues and maintain account hygiene.

Freelance Meta Ads Specialist – Paid Media Support