PurpleFire

Revenue Operations

• Designing, building, and executing A/B tests, multivariate tests, and other experimentation programs across websites, emails, and landing pages.
• Leading strategic conversations with clients to understand their business goals, challenges, and growth opportunities.
• Presenting test ideas, roadmaps, and results in a clear, compelling, and professional manner.
• Developing strong hypotheses aligned with commercial and strategic objectives.
• Analyzing qualitative and quantitative data to identify insights, opportunities, and priorities.
• Creating design, content, and development guidelines based on winning tests.
• Evaluating and documenting test performance and recommending next steps.
• Troubleshooting optimization setups and ensuring high-quality implementation.
• Preparing high-quality reports, decks, and documentation for internal and external use.
• Training team members and contributing to knowledge sharing across the company.
• Supporting the development of our “landing page service” as a standardized product offering.

CRO Specialist

Account Executive

• Own the top-of-funnel and mid-funnel sales process: handle inbound leads, conduct discovery calls, and guide prospects through our pipeline.
• Communicate the value of our services — especially CRO and website performance — in clear, business-driven terms.
• Coordinate CRO audits with our internal team to provide potential clients with actionable insights during the sales process.
• Tailor proposals based on client needs, working with our PMs and specialists to create offers that convert.
• Build strong relationships and close deals with integrity — focusing on long-term fit, not just quick wins.

CRO Specialist

Sales Representative