PurpleFire

Data Analyst

• Audit, create, and optimize tags and events in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Implement and validate conversion tracking on media platforms ( Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, etc.).
• Map the entire tracking journey and propose structural improvements.
• Write and optimize SQL queries to manipulate tables, generate metrics, reports, and analyses.
• Develop interactive dashboards in Looker Studio.
• Apply statistical concepts and hypothesis testing ( A/B Testing ) to generate actionable insights.

Data Analyst – Tracking Specialist

QA Engineer

• Collaborate with cross-functional teams to review and analyze system specifications.
• Develop and execute effective test strategies and plans, including exploratory and regression testing.
• Evaluate product code according to specifications, emphasizing proactive quality assurance throughout the development lifecycle.
• Document testing phases and defects using industry-standard tools.
• Report bugs and errors to development teams and assist in troubleshooting issues.
• Conduct thorough post-release/post-implementation testing.

Freelance QA Tester

Ecommerce

• Design and develop high-converting landing pages for Shopify and WordPress platforms.
• Utilize HTML, CSS, JavaScript, Liquid and PHP to create responsive and visually appealing web pages.
• Collaborate with design and development teams to implement effective landing page strategies.
• Optimize landing pages for speed, performance, and SEO.
• Ensure compatibility across various browsers and devices.
• Troubleshoot and resolve any issues related to landing page functionality.

Data Analyst – Tracking Specialist

Freelance QA Tester

Shopify, WordPress Developer