Senior Manager, Marketing Operations

Purple

Sr. Marketing Operations Manager driving campaigns, systems, reporting, vendors, and executive coordination for Purple’s innovative comfort-products business.

Posted 8/20/2026full-timeLehi • Utah • 🇺🇸 United StatesSenior💰 $114,800 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing complex marketing operations and project management, with a strong focus on cross-functional collaboration, performance reporting, and process improvement. Proficient in utilizing project management tools and marketing analytics to drive strategic initiatives and enhance operational efficiency.

Highest-signal resume keywords

Marketing Operations ManagementProject ManagementWrike ProficiencyMicrosoft 365 ExpertiseVendor Relationship Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementMarketing AnalyticsPerformance ReportingBudget TrackingProcess Improvement

Soft Skills

Cross-Functional CollaborationCommunicationProblem-SolvingProfessionalismConfidentiality

Tools & Technologies

WrikeBynderMicrosoft 365AsanaMonday

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Consumer BrandDTCE-CommercePaid MediaInfluencer Marketing

About the role

Key responsibilities & impact

Translate marketing strategy and leadership vision into project plans, action items, timelines, and accountability
Coordinate deliverables and dependencies across paid search, paid social, email/CRM, wholesale, retail, PR, influencer, UGC, and creative/brand/video
Own the master marketing calendar for campaigns, launches, key dates, and cross-functional milestones
Run weekly cross-functional marketing syncs, including agendas, decisions, owners, recaps, and follow-through
Flag risks, manage escalations, and prevent projects from stalling
Build scalable workflows and intake processes in Wrike
Partner with Marketing Analytics to build and maintain dashboards and reporting
Coordinate reporting needs, consolidate inputs, and provide leadership visibility into performance
Monitor marketing metrics and surface trends, anomalies, and actionable insights
Track competitor activity and relevant industry shifts
Coordinate vendor and partner onboarding, NDAs, SOWs, invoicing, and purchase orders
Manage contract and legal review workflows between marketing, legal, and vendors
Support budget tracking and reconciliation with marketing leadership and Finance
Track vendor deliverables, flag issues, and escalate proactively
Manage the VP of Marketing & Demand Gen's calendar and meeting preparation
Coordinate priorities with the VP of Brand & Creative and senior marketing leaders
Create executive and senior leadership decks from multiple stakeholder inputs
Organize marketing assets in Bynder
Document and maintain repeatable processes
Manage team communication, file management, and collaboration through Microsoft 365
Identify inefficiencies and implement process improvements

Requirements

What you’ll need

3-4 years of experience in marketing operations, project management, or a senior marketing coordination role
Experience ideally in a consumer brand, DTC, or fast-paced e-commerce environment
Ability to manage complex, cross-functional marketing projects with multiple stakeholders and competing priorities
Hands-on experience with Wrike or comparable project management tools such as Asana, Monday, or Jira
Familiarity with Bynder or similar DAM platforms
Strong proficiency in Microsoft 365, including Teams, Outlook, SharePoint, and the broader Office suite
Comfort working with marketing data and performance reporting
Experience coordinating vendor relationships, contracts, and logistics across multiple partners
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience
Ability to work with senior leadership, sensitive contracts, budgets, and vendor negotiations with professionalism and confidentiality
Understanding of paid media, email, influencer, creative production, and retail channels

Benefits

Comp & perks

Medical
Dental
Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products
Innovative and collaborative culture
Annual employee appreciation events
Equal employment opportunities and protection from discrimination and harassment