Purple

B2C Marketing Manager

Purple

full-time

Posted on:

Location Type: Hybrid

Location: Manchester • 🇬🇧 United Kingdom

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Salary

💰 £35,000 - £45,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
  • Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI.
  • Manage the marketing budget effectively to maximize reach and conversion.
  • Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns.
  • Create compelling messaging and a unique value proposition for the target B2C audience.
  • Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
  • Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads.
  • Implement strategies to increase user engagement and reduce churn.
  • Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store.
  • Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels.
  • Manage community engagement and influencer marketing to build a strong, loyal user base.

Requirements

  • A minimum of 4 years of experience in B2C marketing, with a proven track record of successfully launching and growing consumer products.
  • Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, marketing automation software).
  • Prior experience in marketing for a mobile app, including ASO, user acquisition, and retention strategies.
  • Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness.
  • A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment.
  • Exceptional communication and interpersonal skills.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • A passion for technology and a genuine interest in the ConneX app's mission.
Benefits
  • Company bonus - 5% of salary
  • Hybrid working - the best of both worlds
  • Flexible working & a great company culture - bring your best self to work
  • Emphasis on learning and development - progress your career
  • 25 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
  • 4 volunteering days each year - give something back to the community
  • Life insurance at 2 x salary
  • Employee Assistance Programme, 24/7 helpline
  • Company pension, 4% employer contribution
  • Private Healthcare & Long Term Incentive Plan after 12 months’ service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOSEMemail marketingcontent marketingASOuser acquisitionretention strategiesdata analysiscampaign optimization
Soft skills
communicationinterpersonal skillsanalytical skillsownershipautonomycollaborationcreativitystrategic thinkingproblem-solvingadaptability