Full-stack Engineer

• **OVERVIEW****We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.
• This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.
• We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.
• WHAT YOU’LL OWN📣 Media Buying Across Paid Social + Search
• - Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• - Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• - Ruthless focus on ROAS, CAC, and LTV****
• 📈 Conversion Rate Optimization + Funnel Strategy
• - Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• - Lead A/B tests across pages, hooks, CTAs, and offers
• - Turn performance data into actionable testing roadmaps****
• ✍️ Direct Response Copywriting That Sells
• - Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• - Match copy angles to customer psychology and platform behavior****
• 🧠 Funnel + Offer Creation
• - Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• - Coordinate landing page design, copy, and structure with internal or external designers
• - Leverage proven DR frameworks to continuously launch and test new offers****
• 🏆 Ownership & Strategic Growth Leadership
• - Set KPIs, manage budgets, and hold yourself accountable to results
• - Collaborate closely with founders and marketing leadership
• - Build and eventually lead a small performance team as we scale**

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