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Media Buyer Specialist – Full-Stack Growth, Funnel Strategist
Purely Optimal
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
About the role
- **OVERVIEW****We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.
- This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.
- We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.
- WHAT YOU’LL OWN📣 Media Buying Across Paid Social + Search
- - Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
- - Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
- - Ruthless focus on ROAS, CAC, and LTV****
- 📈 Conversion Rate Optimization + Funnel Strategy
- - Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
- - Lead A/B tests across pages, hooks, CTAs, and offers
- - Turn performance data into actionable testing roadmaps****
- ✍️ Direct Response Copywriting That Sells
- - Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
- - Match copy angles to customer psychology and platform behavior****
- 🧠 Funnel + Offer Creation
- - Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
- - Coordinate landing page design, copy, and structure with internal or external designers
- - Leverage proven DR frameworks to continuously launch and test new offers****
- 🏆 Ownership & Strategic Growth Leadership
- - Set KPIs, manage budgets, and hold yourself accountable to results
- - Collaborate closely with founders and marketing leadership
- - Build and eventually lead a small performance team as we scale**
Requirements
- WHAT YOU BRING✅ Expert in Paid Social (Meta, TikTok) and Google Ads
- - 2–5+ years of hands-on media buying with proven results****
- ✅ Direct Response Copywriting + CRO Mastery
- - You can write, test, and optimize ads, landing pages, and funnel copy that converts
- - Deep experience running A/B tests and optimizing every stage of the funnel****
- ✅ Funnel Builder with Results
- - You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
- - Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS****
- ✅ Strategic + Tactical
- - You think like a CMO but execute like a performance operator
- - You don't wait for creative assets or landing pages—you build them yourself or drive the process forward****
- ✅ Self-Starter with High Standards
- - You thrive in fast-paced, entrepreneurial environments
- - You own your outcomes, track your metrics, and move fast****
- ✅ Timezone: Must be available to work in Pacific Time (PST) hours
Benefits
- WHY JOIN US?💰 Competitive base salary + performance bonuses tied to growth** 🌍 Multi-brand exposure across supplements, telehealth, AI/automation, and more** 📈 Take full ownership of campaigns, funnels, and growth strategy—no red tape** 🚀 Join a fast-paced, performance-driven team that rewards results** 🧠 Opportunity to grow into Head of Growth or CMO-level role as we scale
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media buyingdirect response copywritingconversion rate optimizationA/B testingfunnel buildingpaid social advertisingGoogle AdsFacebook AdsTikTok advertisingcustomer acquisition
Soft skills
strategic thinkingtactical executionself-starterhigh standardscollaborationownershipaccountabilityfast-paced adaptabilityleadershipproblem-solving
