Demand Generation Specialist

PureCars

Demand Generation Specialist scaling multi-channel campaigns for PureCars’ automotive AI data and marketing platform. Driving dealer-group pipeline through ABM, automation, and funnel optimization.

Posted 8/22/2026full-timeRemote • Kansas, Montana • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel demand generation, leveraging marketing automation tools and data-driven strategies to optimize campaign performance and enhance engagement across diverse buyer segments. Proficient in collaborating with cross-functional teams to design and execute targeted marketing initiatives in the automotive retail sector.

Highest-signal resume keywords

B2B Marketing ExperienceSalesforce ProficiencyCampaign ManagementData-Driven StrategyAutomotive Retail Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ExecutionPerformance MetricsSegmentation ModelsLead AcquisitionConversion OptimizationAccount-Based MarketingBuyer Journey DesignAI Marketing ToolsFunnel Insight

Soft Skills

Exceptional CommunicationProactive Problem SolvingAdaptabilityTeam CollaborationBuilder Mindset

Tools & Technologies

Salesforce Account EngagementHubSpotMarketing Automation EngineDashboardsDigital Advertising Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Automotive RetailDealership TechnologyCRMCDPData MiningService Marketing

About the role

Key responsibilities & impact

Launch and scale multi-channel demand-generation campaigns across email, paid social, and search
Design targeted buyer journeys using dealer group intelligence, buying group dynamics, and industry signals
Collaborate with the Campaign Operations Manager and incorporate execution and creative perspectives into campaign strategy
Partner with the Director, Product Marketing and Demand Generation to define and operationalize named dealer-group strategies, segmentation models, and buying group engagement
Execute coordinated account-based marketing programs that nurture dealer groups through the customer journey
Measure campaign performance across channels and run continuous experiments to improve engagement, conversion, and pipeline generation
Optimize conversion across the full funnel, from lead acquisition through opportunity creation
Architect and operate the marketing automation engine for lead acquisition, campaign execution, reporting, and funnel insight

Requirements

What you’ll need

4+ years of experience in B2B marketing at a growth-stage company
Proficiency with Salesforce, Salesforce Account Engagement, and HubSpot for campaign management, automation, and reporting
Experience with AI marketing tools and workflows that meaningfully enhance performance
Exceptional oral and written communication skills, with the ability to adapt campaigns across segments, roles, and audiences
Builder mindset; proactive in identifying problems and shipping solutions
Data-driven aptitude using dashboards and performance metrics to guide strategy and track pipeline and revenue impact
Comfortable working in a small team where campaign strategy is shaped together
Ability to thrive in a fast-paced environment and adapt to shifting priorities with partial guidance
Experience in automotive retail or dealership technology preferred, but not mandatory
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
Experience marketing to both individual automotive dealers and large enterprise dealer groups
Familiarity with automotive retail technology landscape, including CRM, CDP, data mining, digital advertising, or service marketing tools

Benefits

Comp & perks

Health, dental, and vision insurance
401(k)
Paid parental leave
Open PTO policy
Work from anywhere
Direct access to executive leadership through recurring town halls, direct conversation, and mentorship