Oversee cross-departmental, holistic efforts to generate revenue in specific areas as prioritized by PureCars
Coordinate and manage weekly and monthly pipeline reviews, meetings and training sessions to ensure ongoing improvement and best practices
Examine, identify opportunities, and predict revenue and retention by examining individual cancellation and upsell funnels
Work closely with sales, client-facing, marketing, product/engineering, and finance teams to ensure upsell growth and retention of prioritized products/initiatives
Conceptualize and execute increased revenue streams including product SWOT analysis, market analysis (TAM, SAM, SOM), competitive analysis, sales strategy, retention strategy, and product feedback tied to cost/revenue analysis
Serve as an escalation point for high value client-facing needs and set the tone of conversations to the client base and industry
Foster teamwork and collaboration across teams and provide regular progress reports toward Company Initiatives to the Executive Leadership Team
Requirements
7+ years of product marketing / management / selling; advertising agency or marketing technology environment preferred
5+ years experience with digital marketing and/or automotive marketing
Ability to successfully craft and present a persuasive story based on digital advertising data
Ability to properly tailor communication regarding data processes to your audience’s expertise level
Self-starter with proven success as both a manager and an accomplished individual contributor
Automotive marketing and automotive experience is a plus
Excellent writing and strong/persuasive presentation skills
Deep experience with digital marketing, specifically search, social, programmatic, and email marketing
Expertise using Google Suite of tools, such as Google Ads and Google Analytics, to formulate a ROI-centered story and develop client-facing strategies founded in solid data analysis
Experience with Salesforce is a plus
Proven ability to lead a team through a constantly changing environment, product enhancements and rapid growth
Exceptional at detecting the need for and driving internal change