Staff Accountant – Onboarding
BELAY
Cloud
Field Marketing Manager, Financial Services
Pure Storage
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $118,000 - $224,000 per year
Job Level
Mid-LevelSenior
About the role
- You are a crucial revenue engine, chartered to accelerate pipeline and drive growth for the Financial Services vertical segment in the Americas Core Region; Enterprise, Commercial & Corporate segments.
- This strategic and hands-on role serves as the primary marketing liaison, blending strategic planning with end-to-end campaign execution and journey management across multiple channels.
- You will build and strengthen customer relationships by working closely with the Enterprise Line of Business, sales teams, and channel partners to achieve aggressive growth targets.
- Strategically design, execute, and own the integrated marketing plan for the Americas Financial Services vertical segment to deliver high-quality pipeline and exceed regional bookings targets.
- Establish yourself as the trusted marketing advisor for the Financial Services vertical, Enterprise Line of Business, sales and partner organizations, leading cross-functional alignment and providing necessary tools and resources to maximize market impact.
- Lead the full campaign lifecycle, from collaborating with corporate teams to localize global content, to creating and managing multi-channel initiatives that engage target audiences throughout the buyer's journey.
- Drive data-driven optimization by rigorously tracking and analyzing campaign performance (KPIs, pipeline velocity, ROI) and monitoring industry/competitive trends to provide insights that maximize marketing budget effectiveness.
- Oversee and manage marketing budgets with excellence, ensuring strategic allocation and resource efficiency across all initiatives.
Requirements
- Demonstrated success developing and scaling B2B marketing programs, specifically within the Enterprise and Commercial segments with a focus on the Financial Services market.
- B2B field marketing experience, focused on strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
- Expertise in creating and executing multi-channel, integrated marketing campaigns, buyer journeys and co-marketing initiatives that result in new customer acquisition and sustained business expansion at existing customers.
- A strong analytical, data-driven mindset with the ability to translate performance metrics and market trends into compelling business cases and actionable marketing strategy.
- Exceptional execution capabilities and the proven ability to thrive in fast-paced, high-growth environments while collaborating effectively with all levels of management, peers, and external partners.
- Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities up to 50% of the time.
Benefits
- Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers.
- Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!
- Pure Team: We build each other up and set aside ego for the greater good.
- flexible time off
- wellness resources
- company-sponsored team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingcampaign executionmulti-channel marketingdata analysispipeline managementKPI trackingROI analysiscustomer journey mappingaccount-based marketingco-marketing initiatives
Soft skills
strategic planningrelationship buildingcross-functional collaborationanalytical mindsetexecution capabilitiesflexibilitycommunicationleadershipproblem-solvingadaptability
