Purchasing Platform, Inc.

Product Designer

• Own end-to-end UX design for the marketplace, optimizing workflows and visual experiences that improve add-to-cart, first purchase, second purchase conversion, and feature adoption.
• Design and iterate on key user flows for both B2B and B2C buyers across web and mobile.
• Ensure a consistent, user-centric experience across the platform grounded in e-commerce and marketplace best practices.
• Identify and flag design opportunities based on user data and platform gaps, bringing recommendations to Product for roadmap consideration.
• Create wireframes, prototypes, user flows, and high-fidelity mockups to communicate and validate design directions.
• Review legacy UI/UX, identify limitations, and deliver updated designs that address them.
• Deliver production-ready specs to Engineering with clear annotations and design guidance for implementation.
• Build and maintain a component library, style guide, and design documentation to drive consistency at scale.
• Audit and redesign information architecture to reduce friction, improve discoverability, and support funnel conversion.
• Develop and maintain navigation maps and user flow documentation as a shared reference across Product, Engineering, and leadership.
• Refine navigation structures continuously based on research, analytics, and post-launch feedback.
• Gather user feedback and synthesize behavioral data (analytics, session recordings, interviews) into actionable insights.
• Partner with Product Management and Engineering to translate design intent into high-quality shipped product.
• Participate in sprint planning and roadmap discussions as a design voice—advising on feasibility and effort (not driving prioritization).
• Serve as a design advocate across the organization, helping stakeholders understand and champion user-centered thinking.

UI/UX Designer, Marketplace