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Senior Area Retail Manager
PUMA GroupSenior Area Retail Manager managing Company Owned and Franchisee stores in India. Driving revenue growth and franchise partnerships with a focus on operational excellence.
About the role
Key responsibilities & impact- Manage Company Owned and Franchisee stores across the assigned region
- Drive revenue growth and profitability by ensuring strong front-end retail execution
- Build and maintain strong relationships with franchise partners to ensure alignment, profitability, and expansion
- Ensure financial discipline across partner stores, including deposits and timely sales collections as per company standards
- Lead store operations directly and manage Area/Cluster Managers and Store Managers for effective execution
- Drive business development, including opening profitable stores and upgrading existing stores (better locations / larger formats)
- Ensure all stores operate as per PUMA brand and operational standards
- Drive sales growth and achievement of KPIs across all stores
- Maximize store productivity and revenue from existing markets
- Identify and execute business development opportunities including new stores and market expansion
- Ensure effective OPEX control across stores, including rent negotiations and cost optimization to improve overall profitability
- Ensure strong execution of promotions, discounts, and retail initiatives
- Maintain strong partner/franchisee/Mall/Landlords relationships for long-term business growth
- Ensure adherence to financial norms, including partner deposits and sales collection timelines
- Drive partner profitability and sustainable expansion
- Ensure smooth store operations across all locations
- Maintain optimal manpower and recruitment of store managers in coordination with HR
- Ensure inventory availability as per business requirements
- Lead execution of store initiatives, VM standards, and customer experience
- Benchmark stores against relevant competition in sales and market positioning
- Stay updated on market trends, competitor strategies, and retail innovations
- Drive institutional tie-ups and local business opportunities
- Lead, coach, and develop store managers and Area/Cluster Managers
- Provide strong on-ground leadership and performance management
Requirements
What you’ll need- Excellent communication skills.
- At least 5+ years experience in sales and/or management.
- Must have a bachelor's degree in business, marketing, finance or related field.
- Willing to travel up to 75 percent of the time.
- Strong analytical skills.
- Proven track record of meeting sales target.
Benefits
Comp & perks- Willingness to travel extensively (up to 75%)
- Role may require working on weekends / peak retail periods based on business needs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales managementfinancial disciplinebusiness developmentOPEX controlinventory managementperformance managementretail executionKPI achievementmarket expansionstore operations
Soft Skills
communication skillsanalytical skillsleadershiprelationship buildingcoachingteam managementnegotiationproblem-solvingstrategic thinkingcustomer experience
Certifications
bachelor's degree in businessbachelor's degree in marketingbachelor's degree in finance