Pulumi Corporation

Director of Field Marketing

Pulumi Corporation

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Own and execute regional and account-based field marketing programs that create, expand, and accelerate sales opportunities across priority accounts.
  • Work directly with regional sales teams to adapt and deploy digital, content, and field marketing programs aligned to GTM priorities and target accounts.
  • Partner closely with Performance Marketing to ensure digital programs effectively support ABM initiatives and regional field campaigns.
  • Collaborate with Events Marketing to plan and maximize Pulumi’s presence at industry conferences, partner events, executive dinners, and regional meetups.
  • Plan and facilitate high-impact customer and prospect engagements—including Customer Advisory Boards (CABs), Customer Business Reviews (CBRs), and innovation days—in partnership with Sales and Customer Experience teams.
  • Work with marketing and sales leadership to define, document, and operationalize processes for event lead follow-up and field-level engagement.
  • Provide consistent, clear weekly communications to sales teams on upcoming campaigns, field events, and available marketing support.
  • Partner with the Head of Community and Community Engineering to drive the strategy and execution of Pulumi User Groups (PUGs), including cadence, topics, and regional alignment with sales priorities.
  • Manage end-to-end field event execution and logistics, including venue sourcing, staffing coordination, vendor management, and ensuring appropriate onsite marketing collateral.
  • Track, measure, and report on the effectiveness and impact of field marketing programs and events, using data to continuously refine approach and execution.

Requirements

  • 3+ years of field, regional, or demand-focused marketing experience in a SaaS environment.
  • Experience marketing to technical or developer audiences, with an understanding of how to engage and influence technical buyers.
  • Strong written and verbal communication skills, proactively providing consistent and thorough updates to stakeholders.
  • Attention to detail and organizational skills, with the ability to manage multiple programs, events, and stakeholders simultaneously.
  • Hands-on experience supporting or working with customer communities, user groups, or Customer Advisory Boards (CABs).
  • A highly collaborative mindset and a willingness to roll up sleeves and personally execute—not just coordinate—field marketing programs.
  • Experience supporting multiple regions or distributed sales teams, with the ability to adapt programs to regional needs.
  • Familiarity with Salesforce or similar CRM tools to track, measure, and report on field and event-driven activity.
  • Willingness to travel up to ~20% to support in-person field events and customer engagements.
Benefits
  • Healthcare Coverage: comprehensive medical, dental, vision, and supplemental insurance at no cost to U.S. employees.
  • Time Off: our unlimited PTO policy encourages balance and rest — and we require employees to take at least three weeks off annually, plus 13 U.S. holidays.
  • 401(k): U.S. employees are eligible for a 401(k) plan with an employer match to support long-term financial wellness.
  • Parental Leave: 20 weeks of paid leave for birthing parents or primary caregivers, and 16 weeks for non-birthing parents or secondary caregivers.
  • Remote-First Culture: fully remote since 2020, supporting flexible work with asynchronous collaboration and an annual “work from anywhere” stipend.
  • Professional Development: annual learning and development budget to support growth, learning, and career goals.
  • Equity Ownership: all employees receive equity and are empowered to think big, move fast, and build the future of cloud together.
  • Additional Support: monthly wellness fund for mental and physical well-being, and a quarterly happiness fund for team connection.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingregional marketingdemand generationevent executioncustomer engagementdata analysisprogram managementcontent marketingaccount-based marketing (ABM)SaaS marketing
Soft Skills
communication skillsorganizational skillsattention to detailcollaborationstakeholder managementproactive updatesadaptabilityexecution mindsetmulti-taskingcustomer focus