Social Media Strategy Manager

Pulse Advertising

Social media strategy manager shaping influencer, creator, and paid-social campaigns for Pulse Advertising. Turning audience insights, culture, creativity, and AI into measurable client outcomes.

Posted 8/15/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand, digital, and social media strategies, with a strong focus on audience insights and cultural nuances across diverse markets. Proficient in leveraging data analytics and AI-powered marketing tools to create impactful influencer and UGC strategies.

Highest-signal resume keywords

Social Media Strategy DevelopmentAudience Data AnalysisInfluencer Marketing ExpertiseStrong Communication SkillsFluency in English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyAudience SegmentationTrend AnalysisData-Driven RecommendationsAI-Powered Marketing ToolsDigital MarketingIntegrated CommunicationsClient PresentationCultural Context UnderstandingCreator Economy Knowledge

Soft Skills

Collaborative ApproachLow-Ego MindsetPresentation SkillsAdaptabilityAbility to Thrive in Fast-Moving Environments

Tools & Technologies

GWIBrandwatchAudiensePulsarB4P

Industry Keywords

FMCGRetailAutomotiveLuxuryTechnology

Tech Stack

Tools & technologies

Pulsar

About the role

Key responsibilities & impact

Own brand, digital, and social media strategies from initial insight through client presentation and execution handover
Consult clients across social media, influencer marketing, creative, and integrated communications
Adapt strategies to different markets, cultural nuances, and local consumer insights
Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools
Develop creator, influencer, and UGC strategies across FMCG, retail, automotive, luxury, and technology industries
Contribute to pitch and new business processes
Collaborate with Client Services, Paid Media, and Data teams to ensure coherent, executable, and effective strategies across markets

Requirements

What you’ll need

3+ years of agency experience in a strategy role, ideally within social media or digital
Proven track record across diverse industries and business categories
Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy
Understanding of platform behaviour and cultural context across markets
Experience with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P
Ability to turn raw data into sharp strategic recommendations
Experience using AI-powered marketing tools
Ability to develop socially native solutions in client and team settings
Collaborative, low-ego approach
Strong communication and presentation skills
Ability to thrive in fast-moving, international environments
English fluency required
German, French, or Italian is a strong plus

Benefits

Comp & perks

Work abroad from any of the company’s office locations in Paris, London, Milan, Hamburg, or Berlin
One-to-one coaching sessions and team workshops with a careers coach
Global team collaboration, learning, and celebration opportunities
Hybrid remote policy with two work-from-home days per week
City-centre offices
Four-legged friends welcome at the offices