Social Media Strategy Manager

Pulse Advertising

Social Media Strategy Manager developing bold, insight-driven social media strategies for global clients. Collaborating across teams to ensure effective execution of strategies in a fast-paced environment.

Posted 7/28/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand, digital, and social media strategies, leveraging audience insights and data analytics to drive measurable outcomes. Proficient in collaborating with cross-functional teams and adapting strategies to diverse markets and cultural contexts.

Highest-signal resume keywords

Social Media StrategyAudience Data AnalysisInfluencer MarketingClient Presentation SkillsAI-Powered Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationTrend AnalysisSocial ListeningDigital Strategy DevelopmentCreative Thinking

Soft Skills

Collaborative ApproachEffective CommunicationQuick Problem SolvingCultural Adaptability

Tools & Technologies

GWIBrandwatchAudiensePulsarB4P

Industry Keywords

FMCGRetailAutomotiveLuxuryTechnology

Tech Stack

Tools & technologies

Pulsar

About the role

Key responsibilities & impact

You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights
You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes
You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology
You contribute to pitch and new business processes, bringing strategic rigour, quick creative thinking, and a confident point of view
You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

What you’ll need

You have 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories
You bring deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and you understand how platform behaviour and cultural context differ across markets
You are confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view
You work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations
You can think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck
You bring a collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments. English fluency required, German, French, or Italian a strong plus.

Benefits

Comp & perks

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
Keep your commute to a minimum: you’ll find all our offices right in the city centre
For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices