Social Media Strategy Manager

Pulse Advertising

Social Media Strategy Manager at Pulse Advertising leading innovative social media and influencer strategies for global clients. Utilizing data, culture, and creativity with a focus on AI integration.

Posted 7/25/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media, influencer, and digital strategies, leveraging audience insights and data analysis to drive impactful client presentations. Proficient in collaborating across teams to deliver coherent and effective marketing solutions in fast-paced environments.

Highest-signal resume keywords

Social Media Strategy DevelopmentAudience Data AnalysisInfluencer Marketing ExpertiseClient Presentation SkillsCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyAudience SegmentationTrend AnalysisData InsightsInfluencer StrategyDigital MarketingCreative ThinkingAI-Powered Marketing ToolsSocial ListeningBrand Analysis

Soft Skills

Collaborative ApproachEffective CommunicationQuick Problem SolvingConfidence in Client InteractionsLow-Ego Mindset

Tools & Technologies

GWIBrandwatchAudiensePulsarB4P

Industry Keywords

FMCGRetailAutomotiveLuxuryTechnologyCreator EconomyIntegrated Communications

Tech Stack

Tools & technologies

Pulsar

About the role

Key responsibilities & impact

Lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients
Own brand, digital, and social media strategies from initial insight through to client presentation and execution handover
Serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications
Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools
Develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology
Contribute to pitch and new business processes bringing strategic rigour, quick creative thinking, and a confident point of view
Collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

What you’ll need

3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories
Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and understanding platform behaviour and cultural context across markets
Confident with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and the ability to turn raw data into a sharp point of view
Experience working with AI-powered marketing tools to elevate strategic thinking and client recommendations
Ability to think on your feet, coming up with clever, socially native solutions in the room with clients and the team
Collaborative, low-ego approach, with the ability to communicate and present with impact, thriving in fast-moving, international environments.
English fluency required, German, French, or Italian a strong plus

Benefits

Comp & perks

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
Keep your commute to a minimum: you’ll find all our offices right in the city centre
For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices