Senior Manager, Social Media Management

Pulse Advertising

Senior Social Media Manager at Pulse Advertising leading TikTok-first content strategies for global brands. Involves creative direction, client relationships and data-driven insights for engagement.

Posted 4/28/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results
You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand
You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality
You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations
You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base

Requirements

What you’ll need

You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts
You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement
You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level
You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients
You are experienced with Canva, video editing tools, and social analytics platforms, actively use AI tooling to scale your work, and are fluent in both English and German.

Benefits

Comp & perks

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
Keep your commute to a minimum: you’ll find all our offices right in the city centre
For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent strategyanalyticscampaign conceptingperformance trackingcontent planningcreative directiontrend analysisplatform-native formatsclient relationship management

Soft Skills

mentoringcommunicationinfluencingproject managementproblem-solvingcollaborationcreativitystrategic thinkingclient engagementpresentation skills